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For four decades, Shades of Light’s iconic styles have been inspiring people to create distinctive, beautiful, and captivating home environments.
Founded in 1986, Shades of Light offers a uniquely curated collection of lighting, ceiling fans, mirrors, furniture, and home décor, all designed to inspire customers to express their individual style. While the company has grown exponentially, it has stayed true to its heritage, with many of its products designed and hand-made in Virginia by the company’s team of highly trained artisans.
Colonial Metalcrafts Outdoor Lighting is one of the Shades of Lights’s exclusive collections, and one of the few remaining lines in the U.S., preserving a tradition of exceptional artisanship.
Built entirely by hand, from cutting, folding, and soldering copper and brass, to cutting the glass and hand-finishing each piece, these made-in-Virginia lights are in high demand nationwide.
As Shades of Light's ecommerce marketing partner since 2014, Listrak helps the Shades of Light team amplify their curated product strategy by using segmentation, behavioral triggers, and personalized messaging to highlight new arrivals and exclusive designs.
Listrak also supports key promotional moments by delivering targeted, timely communications that drive engagement and conversions across both new and clearance inventory – including Shades of Light’s New-Year Sale.
From December 26, 2025 through January 6, 2026, customers can shop Shades of Light’s New-Year Sale, offering 15% off new products and up to 75% off clearance items, encouraging customers to “ring in the new year in style” by exploring recently launched pieces, while also taking advantage of deep discounts on seasonal clearance inventory.
With hundreds of exclusive products encompassing a wide range of styles from traditional to modern, country to coastal, and beyond, there’s something for everyone at Shades of Light, and the New-Year Sale is a unique shopping opportunity for aesthetically discerning homeowners, interior designers, and hospitality destinations alike.
As Shades of Light looks ahead to a new year of inspiration and growth, Listrak remains a trusted partner in turning beautifully curated products into meaningful customer connections. By pairing rich first-party data with personalized, timely messaging, Listrak helps ensure every new arrival, artisan story, and promotional moment reaches the right audience - driving engagement, loyalty, and revenue long after the season ends.
