TikTok has evolved far beyond a platform for viral dances and trending sounds. With over a billion monthly active users and the rise of TikTok Shop, it’s quickly becoming a powerful performance channel for retail brands. Let’s explore how retailers can unlock smarter targeting and better results by integrating Listrak’s audience data directly into TikTok campaigns.

Why TikTok Is a Game-Changer for Retail

TikTok is where real-time product discovery happens. Its unmatched engagement and growing ecommerce capabilities make it a must-have in any retail marketer’s toolkit. TikTok Shop, in particular, is transforming the platform into a full-funnel experience, allowing users to browse, buy, and check out without ever leaving the app.

Did you know?‍

58% of TikTok users shop directly on the platform, and they’re 1.5x more likely to purchase products they discover there.

Retailers are now using TikTok to launch exclusive drops, run flash sales, and retarget high-intent users, all within the same scroll. But to truly capitalize on this shift from awareness to performance, smarter targeting is essential.

How Listrak Supercharges TikTok Campaigns

While TikTok’s reach is massive, its native targeting tools are still relatively limited. Retailers often struggle to reach high-intent shoppers with precision. That’s where Listrak steps in.

Listrak empowers retailers with deep, actionable customer data, from purchase history and browsing behavior to loyalty status and engagement signals. With this data, you can build highly specific audience segments, such as:

• VIP customers
• Frequent buyers of a specific category
• Shoppers who engaged with a campaign but didn’t convert

Once built, these segments can be synced directly into TikTok Ads Manager as custom targeting groups. This enables you to move beyond broad interest-based targeting and reach people who’ve already shown intent, those most likely to engage, click, and buy.

And because Listrak audiences are dynamic, they automatically update as customer behavior changes. Your campaigns stay fresh, relevant, and optimized for performance.

Privacy Note:

TikTok hashes customer emails when transmitting purchase data from TikTok Shop to platforms like Shopify, ensuring data privacy and security.

The Results?

• Smarter targeting
• More personalized offers
• Higher conversion rates
• Stronger ROAS

Whether you're promoting a product in TikTok Shop, retargeting cart abandoners, or launching a seasonal campaign, Listrak helps you make every impression count.

Real-World Use Cases to Try Today

Here are a few high-impact audience strategies you can implement right away:

• Engage email audiences who haven’t purchased yet by targeting those who opened, clicked, or visited your site in the last 90 days.
• Retarget unsubscribed users through TikTok, since they’re no longer reachable via email or SMS.
• Win back lapsed customers with cross-channel coupon strategies.
• Reward VIPs with exclusive drops or early access offers—and use them to build high-performing lookalike audiences.
• Segment by channel (mobile vs. desktop, eCommerce vs. in-store) to tailor messaging.
• Launch new products to category-specific buyers.
• Drive urgency with holiday shoppers and sale responders.
• Nudge active cart holders to complete their purchase.

These are all high-intent segments that TikTok alone can’t identify, but Listrak can.

Final Takeaway

TikTok and TikTok Shop represent massive opportunities for retail brands. By activating your best customer data with Listrak, you can turn TikTok into a true performance channel. If you’re already running TikTok campaigns, or thinking about it, this is a simple way to boost performance fast. Reach out to your Listrak account manager to get started.