Fragrance can be the perfect holiday gift – but how to help shoppers easily find the best one for their gifting needs?

When Jomashop, the “Internet’s Best Kept Secret” for luxury and fashion shoppers worldwide, expanded its expansive and luxurious selection of watches, handbags, fashion and accessories to include fragrance as well, it turned to its long-standing e-commerce partners at Listrak to support anticipated high demand in this hot category.

Listrak’s 2025 Fashion & Beauty Benchmark Report noted a “Fragrance Boom,” citing that fragrance is a fast-growing beauty category, with 14% growth last year, and more growth projected to continue.  

For Jomashop, high consumer demand for fragrances has been heightened due to Jomashop’s “Never Pay Retail” shopping philosophy, which enables consumers to access favorite products at insider prices.  

To help consumers navigate its extensive collection of over 14,000 authentic fragrances from some of the world’s most coveted brands, at savings of up to 75% off retail prices, Listrak and Jomashop, which have been partners since 2012, deploy strategies such as:

• Replenishment emails sent to Fragrance customers 45 days after purchase, promoting ongoing communication and consumer engagement;
• Cross-channel retargeting for App users with Shopping Cart Abandonment emails as well as Price Drop emails (to make shopping as easy as possible during the holidays and throughout the year, Jomashop offers an App, available in the Apple Store, in addition to its online shopping experience);    
• AI in predictive analytics are deployed to help identify smarter audiences;
• Listrak’s Recommender creates highly targeted Personalized Recurring Automated Campaigns, sent out weekly to active shoppers determined by a custom algorithm Jomashop created, keeping the retailer in control of the algorithm;
• Recurring Automated Campaigns boost total email revenue; and  
• Holiday buyers’ segment added to help in targeting seasonal purchasers.

The bottom line:

With personalized e-commerce strategies, Jomashop has quickly become a leader in the fragrance category – and the perfect shopping destination where consumers can find the world’s best fragrances, at insider prices, this holiday season and all year long.