It’s all about being what I like to call “skimmable” – someone should be able to read your email while scrolling at a normal speed and get the major points. You’ve got about 3 seconds to grab a reader’s attention before they move on, so make good use of it with succinct copy, relevant content, and lots of highly breathable white space.
Learn how you can create a compelling browse abandonment campaign
I had a revelation the other day while chatting with a wonderful client and was able to see this tried-and-true concept in a brand new way: a welcome series campaign is a lot like your first couple dates with someone new. You can begin to lay a strong foundation right there with a few smart moves or ruin it with a few often-made missteps. Hear me out.
Because an eComm welcome series typically enjoys a spectacular conversion rate, you should remember that the key content objective to greet new subscribers and nurture them down the sales funnel into the wonderful world of customerdom.