Now that you have migrated to GA4 understand the new iteration of analytics - the look, data organization, and KPIs definitions. Learn what to be aware of as you compare your data from UA to GA4.

We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.

On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.

Once again, Listrak has been named a Leader and High Performer in multiple categories by G2, even beating out all other Identity Resolution competitors on G2’s Relationship Index.

Cutting-edge Generative AI technology to assist you in generating personalized SMS and MMS copy in seconds.

The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.

Discover how to accelerate customer engagement via the SMS channel, with segmentation, first-party data, automation, and conversational marketing strategies.

Learn the established frequency compliance rules and our recommendations for best practice strategies to maintain and maximize subscriber engagement and ensure you stay in good standing with major mobile carriers.

With Q1 behind us, we’re looking at how things are shaping up this year and where to focus your Test Message Marketing program from here.

As you strive to connect with your customers when and where they show interest across the customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes ROI potential.

Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.

Email and SMS are essential in reaching your customers and prospects. Learn to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.

A marketing program is only as strong as its subscribers. Learn how to grow your email and SMS lists concurrently with our best-in-class strategies and examples.

Learn all the must-haves and must-dos for SMS Acquisition compliance, to ensure your new subscribers are clear on your sending expectations and so you stay in good standing with the mobile carriers.

Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.

Easily collect and share coveted first-party data across email & SMS.

Ensure your SMS programs are fully compliant. Our SMS experts have laid out the rules and guidelines you must follow in 2023 to stay in good standing with the major mobile carriers.

Analyze All Your Campaigns from a Unified, Cross-Channel Report

Increase channel engagement and overall customer satisfaction by using SMS to send critical and highly valued order-related messages and other notifications to subscribers of your program.

‍What makes an email marketing campaign successful? There are a lot of different stars that must align to optimize conversions and revenue, but one great place to start is your email design. 

Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.

This award honors exceptional employers in Pennsylvania based on direct employee perspective and experience.

The latest data privacy ruling, CA Supreme Court vs. Sephora, is a wake-up call for retailers putting off CCPA and GDRP compliance. Learn what you must do now.

Acquire SMS subscribers quickly and easily. Use Listrak’s Tap-to-Join Editor to create Mobile Pop-ups without coding. Learn best practices for design, content, and compliance in this blog