posted on
December 14, 2021

SMS Marketing Best Practices: Send Frequency & Compliance

With the pandemic increasing smartphone usage (US adults averaged over three hours per day in 2020), text messages are surging in popularity.
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December 13, 2021

How Influencer Marketing Unlocks Hidden Revenue in the Beauty Space

Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.
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November 15, 2021

Powering Your Mobile Marketing Campaigns with Confidence: The Importance of Working with a Tier 1 Aggregator

As a marketer, when you orchestrate your cross-channel marketing campaigns, providing the right message at the right time over the right channel to the right person is your ideal goal...
posted on
July 1, 2021

iOS 15 Email Privacy Updates

We’re breaking down Apple’s recent email privacy announcements to help you understand and prepare for changes to engagement metrics: The Open Rate and the Read Rate.
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June 11, 2021

6 Loyalty Types That Improve Customer Engagement

6 Types of Loyalty To Improve Customer Engagement

On average, loyal customers are worth 10x as much as their first purchase. Isn’t this reason enough to focus on customer retention?!
posted on
May 21, 2021

Why SMS is the Perfect Channel for Alert Messages

90% of text messages are opened within just 3 minutes of delivery, making Back in Stock, Price Drop, and Low Inventory messages perfect for sending through SMS.
posted on
May 14, 2021

Using Coupons in SMS Campaigns

Are you inadvertently training your customers to only purchase with a coupon? Learn how to balance your SMS marketing calendar.
posted on
May 11, 2021

Perry Ellis International Improves Business Agility

Perry Ellis consolidates all five brands to Listrak and doesn’t miss a beat with a rapid and smooth migration.
posted on
May 7, 2021

Supreme Court Decision Not Necessarily Open Season for Changes to SMS Marketing Campaigns

Learn how the Supreme Court ruling in Facebook Inc. v. Duguid, et al. factors into SMS campaign updates you may be considering.
posted on
April 30, 2021

Use SMS to Engage with Customers Post-Purchase

Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.
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April 23, 2021

What Makes Your SMS Subscribers Click? Learn their preferences with A/B Split Message Testing

What Makes Your SMS Subscribers Click?

Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.
posted on
March 31, 2021

Leveraging Text Messaging for Shopping Cart Abandonment

Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.
posted on
March 25, 2021

How to Foster List Growth Quickly

An SMS program's overall growth depends on a strong list and a consistent focus on acquiring new subscribers.
posted on
March 18, 2021

Getting Started with SMS Segmentation

Segmentation is an important strategy in any digital channel and it’s powerful within SMS to maximize volume and engagement. Learn how to segment your SMS list with these 3 strategies.
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March 14, 2021

Project Launchpad: Cross-Channel

Welcome to our Project Launchpad Blog Series. Here we are breaking down the tips, tricks, and tools you need to exceed your aggressive 2021 revenue goals.
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March 11, 2021

Automated and Recurring SMS Opportunities

As more and more brands add SMS to their digital marketing suite, it’s more important than ever to deliver the right message, to the right audience, at the right time.
posted on
March 9, 2021

Project Launchpad: Active Personalization

Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.
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March 2, 2021

Project Launchpad: Behavioral Triggers

Believe it or not, there’s a lot more to do with triggers, and it’s coming in 2021. See what is available now and what is coming later this year.
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February 23, 2021

Project Launchpad: Broadcast Campaigns

There is more you can do with broadcast messages. Don’t get comfortable using just one or two tools in your toolbox. Listrak makes it easy to level up your emails and maximize results.
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February 16, 2021

Project Launchpad: Identification and Acquisition

Step #1 in the 2021 Success Plan. Most retailers aren’t doing enough when it comes to identification & acquisition. Learn how to be strategically assertive in 2021.
Strategy and Tactics
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February 15, 2021

Project Launchpad: Look Back 2020

2020 was anything but ordinary. Look back at the data and learn the four key lessons retail marketers need to take forward this year.
posted on
February 10, 2021

Windsor Finds A Great Partner In Listrak

Listrak gives Windsor complete visibility into its customer journey, from email to SMS, and the ability to customize its transactional content.
posted on
January 29, 2021

Project Launchpad: How Will You Comp 2020?

Now that we’ve turned the page to 2021, the challenge before every retailer is "how will we comp those numbers"?
posted on
January 28, 2021

Listrak Private Virtual Event: Cocktails and Conversation with Scott Galloway

We had a great conversation with Scott Galloway last night!

Ready to grow your business? Let’s talk.