Unified Customer Data

Listrak observes, collects and synthesizes data from disparate sources and at every touchpoint across the customer journey – both online and offline – to capture critical customer signals and links them to a unified, 360° marketing view of your customers. With a single, unified source of customer data, Listrak CRM provides powerful and actionable analysis via deep exploration and visualization tools.

Unified 360° Profile

The importance of first-party and zero-party data is more important than ever. GXP helps you identify more of your audience and significantly increase new customers across owned channels with integrated identity resolution.

Cross-Device Identification

Engage audiences across devices and never miss another opportunity to connect. From smartphones to tablets and desktop computers to wearables and IoT, listen to and retarget customers as unique individuals, not as separate persons. The unified 360° profile is constantly updated as new data becomes available regardless of device. Listrak uses deterministic and probabilistic cross-device tracking to connect disparate identifiers into a unique identity.

Anonymous User Tracking

Observe, report and react to customers before they have provided a channel identity such as email or mobile number. Signals from anonymous identifiers are consumed and translated into the unified 360° profile once a linking identity path is made through continuous machine learning. This historical data allows you as the marketer to better personalize from the point of acquisition rather than starting from scratch.

Customer Response and Behavior Tracking

Understand your audience by following their actions to help you predict their next steps. Collect and unify data from disparate data sources such as a mobile loyalty app or usage data from an IoT device. From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak will listen and respond to these individual consumer signals of intent, translating them into actionable touchpoints of communication for maximum impact.

Subscriber Acquisition

An ongoing acquisition strategy online and offline across devices, channels and platforms is imperative to boost revenue and grow your business. Listrak can help with a number of acquisition tools including on-site popups, email acquisition points, SMS keyword campaigns and social lead ads through Listrak Exchange. All can be customized to fit your brand and trigger new subscribers into strategic welcome series and nurturing campaigns.

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