As a marketer, when you orchestrate your cross-channel marketing campaigns, providing the right message at the right time over the right channel to the right person is your ideal goal...

Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.

We’re breaking down Apple’s recent email privacy announcements to help you understand and prepare for changes to engagement metrics: The Open Rate and the Read Rate.