Forrester reported that mobile commerce conducted through smartphones will reach $117 billion in the U.S. alone this year, making up 23% of online sales and 3% of total retail sales. And mCommerce is expected to grow at a compound annual growth rate of 16% through 2022.
It’s crucial your marketing team develops mobile strategies, including the tactics below, to provide your audience with a personalized online experience that drives conversions and purchases.
Download our mobile marketing strategy guide to learn:
- How to acquire mobile phone numbers
- Engagement strategies for mobile shoppers
- Mobile terminology, best practices and regulations