There is no denying mobile’s dominance. 85% of consumers want to receive text messages from their favorite brands. Yet only 38% of businesses have adopted SMS as a way to reach their customers. The most cited reason for the low adoption rate is that brands simply don’t know how to get started.

This guide provides details you need to know when considering adding an SMS program to your marketing mix, including mobile acquisition tactics, weekly broadcast message examples, and transactional and triggered messages. Features over 70 examples of real SMS messages and best in class tactics.

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