Gmail has announced new compliance rules for bulk email senders. Ensure you’re meeting the updated requirements for unsubscribe links and authentication before these changes go into effect on February 1, 2024.

Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.

Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.

Great news! You can now share first-party data seamlessly between Listrak and Twilio Segment. Learn how to enable Listrak as an Event Cloud Source or as a Destination and take your digital marketing campaigns to the next level.

Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.

Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.

Consumers worldwide are glued to their devices – clicking, swiping, shopping. Therefore, SMS is becoming one of the fastest-growing retail channels worldwide. Get started now with text messaging in the UK.

If you have an existing UK SMS program or are looking to get started, review the compliance rules and requirements critical for ensuring an effective program.

Unlock a new level of engagement with your global customers. Listrak offers SMS service to the UK as part of our international messaging efforts.

By responding to inbound text messages, you make customers feel connected and keep them engaged with your brand. Learn how to get started with Two-Way SMS Conversations so you aren’t leaving revenue on the table.

In the new GA4, the Shopping Cart Abandonment campaign attribution will differ from how UA attributed it. Learn how to create Custom Channel Grouping for accurate data analysis.

Compare your UA and GA4 data. Learn the reporting differences and be confident when analyzing your data so you can make the best decisions for your brand and set new, smart goals and expectations with your leadership.

Modern marketing programs are incomplete without text messaging. Learn how SMS can help drive revenue and grow your business as part of a robust cross-channel strategy.

Learn why you should make your automated campaigns part of your email and SMS cross-channel strategy and how to get started.

It’s never too early to grow and engage your SMS list in preparation for the holiday season. Start building and optimizing now with these expert strategies.

Learn the ideal SMS broadcast frequency for maximum engagement and return. Then hear our best practice strategies to accomplish this, and set yourself up for 4Q Holiday engagement.

Now that you have migrated to GA4 understand the new iteration of analytics - the look, data organization, and KPIs definitions. Learn what to be aware of as you compare your data from UA to GA4.

We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.

On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.

Once again, Listrak has been named a Leader and High Performer in multiple categories by G2, even beating out all other Identity Resolution competitors on G2’s Relationship Index.

Cutting-edge Generative AI technology to assist you in generating personalized SMS and MMS copy in seconds.

The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.

Discover how to accelerate customer engagement via the SMS channel, with segmentation, first-party data, automation, and conversational marketing strategies.