2018 Email Benchmarks

As more platforms emerge, email continues to reign as a key marketing channel for retailers. For nearly two decades Listrak has partnered with thousands of clients to analyze, establish, and drive results.

This report details overall and vertical-specific email benchmarks by campaign type to help
marketers gauge and track program performance.

Data is based on approximately 32 billion emails sent by Listrak clients during 2017, with all
clients based in the US and functioning as either omnichannel or pure play online retailers. Open rate, click to open rate (CTOR), conversion rate, and revenue per email sent were tracked across campaign types. The results in this report are calculated based on overall averages; in many cases, our clients are seeing results higher than what is reported.