Learn how to efficiently communicate with your SMS subscriber list without wasting volume and valuable time and effort.

A blog series to teach strategies to help you win with digital marketing in 2022. Part 1: The Death of Cookies.

Learn how GXP works alongside your email marketing to turboboost your email efforts and personalize the shopper experience.

Explore how to optimize transactional messages to take your SMS program to the next level.

Learn how to use SMS Info campaigns in your mobile program.

A single platform can give you the complete picture of channels, engagement, and attribution.

With the pandemic increasing smartphone usage (US adults averaged over three hours per day in 2020), text messages are surging in popularity.

Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.

As a marketer, when you orchestrate your cross-channel marketing campaigns, providing the right message at the right time over the right channel to the right person is your ideal goal...

We’re breaking down Apple’s recent email privacy announcements to help you understand and prepare for changes to engagement metrics: The Open Rate and the Read Rate.

On average, loyal customers are worth 10x as much as their first purchase. Isn’t this reason enough to focus on customer retention?!

90% of text messages are opened within just 3 minutes of delivery, making Back in Stock, Price Drop, and Low Inventory messages perfect for sending through SMS.

Are you inadvertently training your customers to only purchase with a coupon? Learn how to balance your SMS marketing calendar.

Learn how the Supreme Court ruling in Facebook Inc. v. Duguid, et al. factors into SMS campaign updates you may be considering.

Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.

Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.

Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.

An SMS program's overall growth depends on a strong list and a consistent focus on acquiring new subscribers.

Segmentation is an important strategy in any digital channel and it’s powerful within SMS to maximize volume and engagement. Learn how to segment your SMS list with these 3 strategies.

Welcome to our Project Launchpad Blog Series. Here we are breaking down the tips, tricks, and tools you need to exceed your aggressive 2021 revenue goals.

As more and more brands add SMS to their digital marketing suite, it’s more important than ever to deliver the right message, to the right audience, at the right time.

Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.

Believe it or not, there’s a lot more to do with triggers, and it’s coming in 2021. See what is available now and what is coming later this year.

There is more you can do with broadcast messages. Don’t get comfortable using just one or two tools in your toolbox. Listrak makes it easy to level up your emails and maximize results.