Predictive Personalization is the ability to predict customer behavior, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels and touchpoints. These messages differ greatly than traditional manual segmentation and personalization tactics as they are based on insights revealed through automated data-driven algorithms, not just past behavior, and are continually optimized through machine learning and Artificial Intelligence.
While traditional personalization tactics will boost conversion rates 10% on average, we’ve seen Predictive Personalization lift revenue 22% and increase Click-to-Open-Rate a whopping 83%. Here are five proven Predictive Personalization tactics to implement that will drive a significant increase in engagement and revenue.
Called “the future of marketing” by Forrester, Predictive Segmentation provides customers with highly precise, contextually relevant messages at machine learning speed and scale. As your customer base evolves, predictive models automatically retrain to provide the best assessment of what future actions each customer will take.
Quickly build your highest-performing customer micro-segments, uncovering hidden opportunities by identifying subscribers who may have been left out of previous segments that used traditional activity filters
Quickly lead customers to the merchandise they’ll love the most – and they’re most likely to purchase – through Predictive Product Recommendations on your site, in your mail campaigns, and in your targeted display ads. Advanced machine learning algorithms provide the ability to layer deeply customizable merchandising decisioning, predicting the most relevant, data-driven, and personalized products to influence the unique customer journey toward the path to purchase.
This allows you to segment, mine, cross-reference, and overlay customer data in real-time to create the most targeted and personal campaigns across every channel and touchpoint.
Strengthen readership and improve engagement through context-aware content recommendations. This is a game changer that enhances customer experience by identifying and delivering the exact content that will make the biggest impact while helping customers remain engaged and active during the sales journey.