Increase results across every marketing campaign by harnessing historical customer data to predict future behavior. Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future. Access to this critical information will allow you to make data driven decisions and speak to more customers based on their needs and specific customer journey.
Predictive models include predicted future spend and lifecycle stage, likelihood to purchase, open click or unsubscribe and discount and coupon affinity. Easy access to these models throughout the Listrak marketing automation platform will empower you to take action, improve results and drive more revenue.
To deliver a truly personalized curated one-to-one experience across channels and devices, Listrak’s Predictive Products ingests and responds to millions of individual consumer signals.
Using advanced machine learning algorithms and providing the ability to layer deeply customizable merchandising decisioning, Listrak is able to understand and predict the most relevant, data-driven personalized products to influence the unique customer journey towards the path to purchase. With dynamic real-time product recommendations, you can feel confident that you are showcasing the right products to deliver the best user experience that is most likely to convert at that specific point in time.
Take personalization to the next level through the power of AI
Content that speaks to your audience
Content that speaks in a relevant and personal way adds differentiation and value to your brand experience beyond product offering. Predictive Content allows marketers to utilize content marketing investments to foster increased customer engagement. By applying natural language processing AI and machine learning algorithms to your website content, Predictive Content automatically interprets and understands the context of your content. Using purchase history and behavioral data to understand personal interest, Predictive Content matches personalized one-to-one content to customers that truly care and want to read it.
Discover new content, easily
Our crawler discovers new content from blogs, guides, articles, tutorials, recipes or any other content on your site as it becomes available. Inserting Predictive Content into a message is as easy as dragging, dropping and styling to fit your brand with minimal time and resources needed from your team.
Maximize the value of persistent, unified 360° customer data by unlocking powerful automated predictive segmentation and data-driven profiles. Transform data from intent-based signals including transactional history, behavioral activity and stage in the customer journey into actionable insights and audiences through the combination of artificial intelligence, machine learning algorithms and actual human intelligence.
Utilize real-time, orchestrated audience segmentation to optimize spend, drive increased customer engagement and influence the path to purchase across channels and devices maximizing the lifetime value of your customers.
With over 1000 retailers as clients, we are laser-focused on helping our clients drive results and exceed their goals. Check out some of our client success stories below.
Client since 2013
Capitalized on AI-driven predictive content and product recommendations to increase “grill master” loyalty and engagement
Client since 2015
Listrak Exchange Delivers Cross-Channel Engagement
Evolve your marketing campaigns, drive increased results and uncover customer insights by conducting experiments with innovative strategies.
Listrak’s automated testing tools give you the framework to determine the test criteria, content, audience, variations, timing, metrics and detailed over-time reporting to monitor success. Once the testing engine has determined a winning version, Listrak will automatically deliver the best performing message to the rest of your audience without any manual intervention.
Each customer journey is unique to the individual. In order to create and maintain a relationship that speaks to the personal stage at which they are in, lifecycle awareness and analytics are necessary to engage with the most meaningful timely message turning one time buyers into repeat customers. Recency and frequency triggers allow you to apply targeted loyalty, re-engagement and winback campaigns optimized with the most relevant and compelling content.
Set your customized template and cadence one time and let Listrak’s artificial intelligence-driven predictive content and personalized product recommendations generate some of your highest performing campaigns.
We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.
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For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?
Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!
Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall t
Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations.
Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy
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