Predictive Personalization is the ability to predict customer behavior, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels and touchpoints. These messages differ greatly than traditional manual segmentation and personalization tactics as they are based on insights revealed through automated data-driven algorithms, not just past behavior, and are continually optimized through machine learning and Artificial Intelligence.
While traditional personalization tactics will boost conversion rates 10% on average, we’ve seen Predictive Personalization lift revenue 22% and increase Click-To-Open-Rates a whopping 83%.
This guide provides five proven tactics that will drive a significant increase in engagement and revenue:
- Predictive Segmentation
- Predictive Product Recommendations
- Predictive Content
- Predictive Send Time Optimization
- AI-Powered Customer Journey Automation