Google recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/popups, or face possible demotion in Google search rankings.

Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.

Recently I read a nice article from Really Good Emails (if you’re not already following them, you should). The article focuses on some key concepts to keep in mind when designing your email layout.

It’s all about being what I like to call “skimmable” – someone should be able to read your email while scrolling at a normal speed and get the major points.

Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers.

The holidays are practically upon us. And while you could be fine-tuning your holiday strategy and putting the finishing touches on your holiday campaigns, you shouldn’t over look your post-holiday strategy. Without a post-holiday strategy, you’ll lose many of your new subscribers.

Gmail just announced that it will be adding support for responsive email by the end of the month. Email geeks world-wide go nuts! It’s pretty incredible. One minute you’re struggling to get your hybrid fluid email hacks to render, and out of nowhere, Gmail releases this update like no biggie:

A well-known mobile accessories brand client deploys several Abandonment campaigns, including a three-message Shopping Cart Abandonment campaign and two-message Product Detail Page Browse Abandonment campaign. In addition, being familiar with its target customers’ buying habits, the client takes its abandonment remarketing one step further with a unique Page Browse Abandonment message.

With the holidays seemingly getting earlier every year, are you prepared for the holiday rush?

My colleague, Megan Ouellet, and I had the privilege of attending Content Marketing World 2016 this week in Cleveland, the hometown of the Content Marketing Institute.

Browse Abandonment is a powerful behavior-based solution that allows you to connect with customers who've shown interest in your brand by visiting your website

We get a lot of questions about the relationship between SEO and email. In essence, they both have the same goal; to get users to your site and, ultimately, to purchase from you.

In the U.S., we spend an average of 50-60 minutes daily on Facebook. That’s a lot of time, and oftentimes we’re in a state-of-mind to be influenced by effective and relevant marketing.

Amazon turned 20 last year and Prime members all over the world gathered online for 24 hours and purchased 34.4 million items in celebration. Featuring sales akin to those found on Black Friday, Amazon enticed many people to subscribe to its Prime service for these exclusive deals.

Prime Day is July 12. The annual “Black Friday in July” sale was one of the most lucrative online sales day for Amazon last year, coming within 3% of its actual Black Friday sales numbers.

Holiday strategy planning is upon us! A crucial time of year for retailers, every site visitor offers a connection and conversion opportunity. Many retailers, however, are not fully taking advantage of the opportunity.

The NRF reported that overall holiday sales increased 3% to $626.1 billion last year and non-store holiday sales grew 9% to $105 billion. Even though about 83% of holiday revenue still comes from brick-and-mortar retail locations, there is no mistaking that digital sales from eCommerce sites and mobile devices are continuing to gain market share.

Client success is our number one goal at Listrak. Here we share how a catalog-based retailer partnered with us in late March 2015 and we were able to launch their entire digital marketing suite by June 2015 in time for their peak selling season. The results were even greater than they expected.

There is no doubt that the retail landscape is going through drastic changes fueled by customer interaction and expectations as well as readily available technology and actionable data points.

I recently had the privilege of attending two very informative conference – Forrester Marketing 2016 and Mcommerce Summit - both with an impressive, knowledgeable roster of presenters.

Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement.

Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.

Email split-testing is an essential part of the campaign development process as you learn what to say to get your shoppers to open, click and even convert.