Client success is our number one goal at Listrak. Here we share how a catalog-based retailer partnered with us in late March 2015 and we were able to launch their entire digital marketing suite by June 2015 in time for their peak selling season. The results were even greater than they expected.

There is no doubt that the retail landscape is going through drastic changes fueled by customer interaction and expectations as well as readily available technology and actionable data points.

I recently had the privilege of attending two very informative conference – Forrester Marketing 2016 and Mcommerce Summit - both with an impressive, knowledgeable roster of presenters.

Are you looking to improve the performance of your email marketing campaigns? You must begin by understanding how your current campaigns measure up in order to identify areas of improvement.

Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.

Email split-testing is an essential part of the campaign development process as you learn what to say to get your shoppers to open, click and even convert.

Shopping Cart Abandonment and Browse Abandonment messages are two of the most valuable email campaigns in your arsenal of customer communications.

In a recent post, I summarized my experience researching retailers' post purchase practices by comparing marketing to courtship. As it turns out, that metaphor continues to be validated.

Here on the Listrak Insights blog, we love to strategize ways to reel in customer. We could talk about subject lines, great design, or copywriting tips for days—no problem.

Marketers have been talking about relevant emails for the past decade. But, unfortunately, targeting and segmentation, while considered best practices, are still not the norm for many retailers.

Producing our annual shopping cart abandonment study, where we look at the shopping cart abandonment practices of retailers in the Internet Retailer Top 500 and Second 500 guides gives us the opportunity to study other aspects of leading retailers’ digital marketing efforts, as well. With personalization being one of the most prevalently discussed topics by retailers, one of those additional areas we took a look at for our most recent study was use of recommendations both on-site and in email.

On the customer acquisition webinar, account directors Cherrill Hartman and Paul Corey discussed the importance of perfect partnerships and how a well-planned co-branded sweepstakes can greatly increase your email list size in a matter of weeks.

There are countless strategies one can use to entice those reads, clicks and conversions we’re all after. But why choose just one?

A quick review of the Valentine’s Day emails seems to send a clear message: the competition is weak. For many brands, the holiday push is confined to just soaking a featured image in a stew of roses, pink, and hearts.

I’m not sure if Wallace and Gromit are to blame here, but there’s something really endearing about animation. Emails on the other hand…well, I hope it isn’t mutinous to admit they are not always the most warm and cuddly of creations.

With Gmail being a top email client, any announcement of changes being made make big news - and also tend to make marketers nervous. You've likely heard the latest news about Gmail's new security features, but if not, you can learn more about the recent security updates on the Official Gmail Blog.

We hosted the first of our two Customer Connections events in New York this week. It was filled with new ideas, best practices and strategies that will help retailers create a seamless shopping experience for their customers across multiple channels.

Know how to improve your email campaigns by split-testing and learning more about your customers.

Once again we’ve gathered Listrak’s global retail email campaign metrics for the recently completed quarter and compared them to the metrics from the quarter prior.

Learn how you can create a compelling browse abandonment campaign

We're hours away from winter storm Jonas and, unfortunately, we're right in the middle of it with an expected two feet of snow coming our way. And while I wait for the snow to start piling up, I've noticed weather-related emails piling up in my inbox.

In a prior blog post, which you can read here, my colleague shared ideas on acquisition and how to generate an initial sale from those new subscribers.