Composing Your Holiday Email Templates

Holiday Planning in a Digital World 

Well, in the digital space things are no different. You should be thinking about your holiday promotions well in advance and getting ready to start promoting to your customers sooner rather than later. 

The fact of the matter is, the last two months of the year are when 30% of retail sales are made. If you don’t jump on the holiday promotions as soon as you can, you could be losing sales to other companies that thought ahead and started promoting months in advance.

Year over year holiday sales have steadily increased, and that isn’t expected to change anytime soon. That’s why the last quarter of the year is important to start planning, well in advance. Image Courtesy of NRF.

As more consumers move to online shopping, email marketing is still one of the top ways to reach your customers and increase sales. Because email can direct customers right back to your eCommerce site, it is a direct link between you and your customers. 

51% of people prefer to shop online, meaning that sending them a discount via email may lead to more direct sales than the traditional postcard mailing option. You can lead customers directly to the products they are looking for without them having to grab their car keys and head to the mall. 

The Holidays and Your Email Marketing Templates

It’s expected that during the 2019 holiday eCommerce sales will grow by 14-18%. That means you need to start thinking about your holiday email templates as soon as possible. With an expected increase in sales this high, you don’t want to leave anything to chance.

Email was responsible for 24 percent of sales during the 2018 Thanksgiving holiday period.
No matter what you hear, email marketing isn’t dead. In fact, it’s a big part of holiday sales and will provide you with increased sales. In 2018, email was responsible for 24% of sales and as mobile shopping continues to grow, that number will only increase.

To help inspire you to get into the holiday spirit, let’s look at some different holiday emails we’ve seen in the past.

Crate & Barrel let you know that it’s never too early to start decorating your home for the holiday season. Offering a sneak peek of the Christmas decor (that they can purchase) would even get Scrooge excited for the holidays.


On the other hand, Pier 1 Imports starts their holiday emails with a little different vibe. They are looking for part-time employees during the holiday season. But if you’re not interested in a side gig, you can still get a sneak peek at their Christmas items as well. 


Before jumping straight to Christmas, however, retailers must remember that it’s a holiday season, or rather, a season of holidays, and many may provide a reason for you to reach out to subscribers with relevant and timely content and promotions. 

Retailers are so quick to jump into the Christmas spirit that they sometimes forget there are multiple holidays to celebrate before then. Halloween lets you be extra creative and add a little spooky and mystery into your email marketing strategy. 
Did you know that November 11 is Singles Day? Well, this makeup company did and they made sure to give all those single ladies out there a discount on their favorite beauty products. 


Even with an abundance of holiday email visions dancing in your head, however, we realize that time and resources remain as limited as they are in the less festive months of the year. 

You may ask yourself, how can you realistically create email templates for every single one of these holidays? There’s too many to count. That’s where Listrak Composer comes in. 

Responsive Design in No Time with Composer

With a user-friendly email template generation tool, you can develop your holiday templates in no time. Don’t have a developer on your team? No problem. With a system such as the Listrak Composer, anyone on your team can create the perfect holiday template for your customers.  


You don’t need to be a developer or even know HTML to use Listrak Composer. It’s completely self-service with an easy-to-use drag-and-drop functionality. You can also create responsive messages at the click of a button and easily view mobile renderings before sending.

With sales on mobile continuing to grow year-over-year, the importance of having your emails render correctly no matter what device consumers are shopping on cannot be understated. 

You may want to develop a few holiday templates that you’ll use throughout the season. With Composer, you can start from scratch or select a Listrak template. Then when updates are needed, anyone on your team can make them, rather than having to rely on a developer or designer.

In addition, the code will be tested and kept-up-to-date so you don’t have to worry about it. It’s like an early holiday gift to you! We’ve created a video that shows how easy Composer is to use.

The time that Composer saves you in developing your holiday-themed email templates can then be used to concentrate on the strategies and tactics that will really help you thrive – not just survive – this holiday season. Just a few of them include weekend sends, segmentation, and concentration on content rather than promotions.

Think of the last time you went to the store in October and thought to yourself, “Halloween isn’t even over yet, how is that there’s already Christmas decor?” 

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