RCS is a powerful tool for delivering interactive brand experiences in messaging apps. With Android and Apple supporting it, RCS is set to revolutionize customer engagement for brands worldwide.

Dive deep into Listrak’s Cyber Monday 2024 data, exploring retail marketing trends from the biggest online shopping day of the year.

Access exclusive Black Friday 2024 data from Listrak, including discount trends, strategies by vertical, and key takeaways from our experts.

Listrak joins the global community in celebrating National Cybersecurity Awareness Month 2024. We are committed to this mission by ensuring that security controls are seamlessly woven into every process of organization.

As AI floods the industry, Retail Marketers are set to scale programs and improve efficiency. But beware of traditional functionalities rebranded as “AI-powered.” Learn tips to use “real” AI while still controlling your decisions.

Despite Google’s decision to cancel third-party cookie deprecation, marketers should still prioritize data gathering tools and strategies outside of cookies. Here are six strategies you can power with Listrak to collect customer data.

Shopify is investing in Checkout Extensibility as the sole way to customize Shopify Checkout moving forward. Here’s what you need to do to prepare for this upgrade.

Ensure your SMS programs are fully compliant. Our SMS experts have laid out the rules and guidelines you must follow in 2023 to stay in good standing with the major mobile carriers.

Automated, or “drip” campaigns, are critical for driving both first-time conversions and repeat buyers. Make the most of your automated campaigns with these strategies.

In today's world, it's essential for designers and developers to prioritize accessible design in their work. Learn all about accessibility, the classifications of disability, and the levels of compliance.

Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.

Retention efforts are an essential marketing strategy all year, but Q1 is the perfect time to prioritize it as a focus. Get tips to reconnect with your best customers, newly subscribed contacts, and recent purchasers.

Spring cleaning comes in many forms! For digital marketers it’s time to review the basics of your cross-channel marketing strategies - lists, SMS compliance, and account settings - to ensure maximum performance and efficiency.

We’re excited to launch our SMS Creative Portfolio & Lookbook! This new resource will inspire your SMS messages with creative best practices. From it, we’ve pulled together 5 trends we are seeing this year in SMS messaging.

Truly understanding your SMS subscribers can pay off in spades across your digital marketing strategies, and it helps build customer lifetime value. Learn all about the zero-party data collection best practice Data Acquisition Campaign

FTSA is a state-level legislation you should be aware of. Learn more about it and what you should include in your messaging strategy to avoid potential legal claims.

Starting a marketing platform evaluation? Get tips, advice, and questions to ask during your search. Finding the right vendor can be challenging, but the rewards are high when you select right!

SMS-triggered automations are seeing increased engagement and revenue potential. Learn the big six you need to implement to elevate your cross-channel strategy this year.

Providing your customers order updates via SMS is efficient, easy, and makes for a great overall experience. Learn all about Transactional SMS and take the steps we’ve laid out to start implementing these messages.

Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.

All eyes are on 2024. Learn what our retail experts predict the year will bring to the industry.

List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.

Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.