Surprisingly few major retailers are emphasizing Thanksgiving in their marketing email the week before Turkey Day. Apparently, most merchants few Thanksgiving as just the first day in the crucial Thanksgiving-Black Friday-Cyber Monday retail trifecta, says Listrak CEO Ross Kramer.

70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.

Holiday Gift Guides are a perfect way of making the shopping journey easy for your customers. Anything you can do to present gift ideas in an organized and simple-to-shop way is great.

While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.

Companies are full swing into the holiday season, and that means their already starting to fill your inbox.

Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion, according to the National Retail Federation.

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Email is an essential part of how we, at AddThis, communicate value to our community.

Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.

For retailers, Halloween might be called the unofficial first “holiday” of the holiday season.

The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season.

Laughter is the best medicine, and an effective way to stand out in the inbox as well.

Being out of an item isn’t just embarrassing, but can be damaging to your company’s reputation and result in loss of potential sales.

Animation in email marketing can make you stand out from the crowd… when used correctly, of course. Here are four tips to remember when incorporating animation in your emails:

It’s official. The number of emails being opened on mobile devices has surpassed the number being opened on desk tops, according to Litmus.

It has come to our attention that some U.S.retailers believe that they cannot be touched by the Canadian government for CASL violations.

 If you’ve already been mailing to your contacts for a while and you have a pre-existing relationship with them that predates July 1, 2014, then you are deemed to have implied consent for the next three years.

When Shop.org recently asked Listrak CEO Ross Kramer to share a top tip retailers can use to make the most of Father’s Day, he responded, “Retailers should leverage their email subscriber lists using Facebook Custom Audiences. Say you’re promoting Father’s Day gifts to the busy mother buying Dad a gift from the kids.

Tis the season of finals for students of all ages who are wrapping up the school year (or even their school careers).

As a Magento Gold Partner with plenty of experience with eCommerce consulting, we’ve had a lot of experience with implementing extensions for the platform.

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

There is plenty - and varied - information available on using symbols in subject lines.

Stack your email images for the best mobile-friendly experience.

Some online customers are better than others – there, I said it. Shocked? You shouldn’t be.