Retailers are scrambling right down to the wire to help last-minute shoppers complete their gifting. Here are just a few examples:
This week Sur la table has been sending emails featuring last-minute gifts that can be purchased in-store -
I especially liked the subject line for yesterday’s mid-morning email, “Bonjour, Procrastinators! We’ve Saved the Best Deals for You.”
And today - on Christmas Eve morning - the merchant threw this buoy to both in-store and online shoppers alike -
Of course there’s always the trusty gift card, that saves wrapping time, too. I got this yesterday, December 23, from Pac Sun, whose site I shopped - abandoned a cart and then purchased from in-store - a week or so ago. The subject line was, “Forgot someone? E-gift them!” -
Listrak client Bella Luna Toys employed the same tactic with this email yesterday featuring the subject line, “There’s Still Time to Send the Perfect Gift!” -
And of course, the option to buy online and pick up in-store is the perfect solution for time-challenged gift buyers. Helzberg Diamonds sent this email this morning with the subject line, “Get it under the tree!” -
With just a few hours left, what are you doing or what emails have you received to help last-minute shoppers wrap it up and retailers ring-up last-minute sales?
.png)