I bought a few sweaters from Ann Taylor on Black Friday but I haven’t purchased anything, or even visited the site, since then. And today I received this re-engagement campaign.

Today is Christmas Eve. Every other promotional email in my inbox talks about last minute gifts and how it’s not too late to shop. But not this one. It really stands out.

That’s the beauty of re-engagement campaigns. You can set them up and forget about them. They run in the background and drive sales with very little maintenance required.

And they work. I clicked through to see what my special offer was and found this:


Which seems like a great deal…until I went to the homepage and saw this:


It’s a great reminder to review your automated campaigns quarterly to be sure the offers and messaging is up-to-date and aligned with all of your other marketing campaigns.

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