The Listrak Blog

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

Holiday

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!

Posted on 
Oct 29, 2019
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360 Customer Profile

Is Your Data Accidentally Lying to You?

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Posted on 
Apr 12, 2018
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Strategy and Tactics

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Posted on 
Apr 4, 2018
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Strategy and Tactics

GDPR: Why You Should Cherish It!

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

Posted on 
Mar 30, 2018
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Corporate

Time for Some Digital Spring Cleaning? Our Take on the Mailchimp/Shopify Issue

If you’re a Shopify retailer, you know what we’re talking about. if you are currently using Mailchimp’s app from Shopify’s App Store

Posted on 
Mar 29, 2018
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Channel

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)

Posted on 
Mar 27, 2018
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360 Customer Profile

Customer Analytics That Go Beyond Average Order Value (AOV)

Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?

Posted on 
Mar 20, 2018
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Strategy and Tactics

How Data Management is Moving from IT to Marketing Teams

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Posted on 
Mar 15, 2018
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Partner

How User-Generated Content Takes Email Marketing Personalization to the Next Level

Thanks to Listrak partner Yotpo for this guest blog entry.

Posted on 
Mar 14, 2018
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Design

HTML Email Design Best Practices: The 10 Golden Rules

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of time.

Posted on 
Feb 5, 2018
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Channel

SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.

Posted on 
Jan 5, 2018
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Artificial Intelligence

Who Will Adopt Artificial Intelligence in 2018?

Don't overthink it. Surrendering to intelligent automation.

Posted on 
Jan 4, 2018
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Holiday

Shoppers Favored Mobile during Thanksgiving and Cyber Monday

We’re rounding the home stretch and heading toward the holiday shopping finish line.

Posted on 
Dec 20, 2017
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Channel

SMS Marketing: iOS Previews and Google Analytics Tracking

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.

Posted on 
Dec 14, 2017
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Channel

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.

Posted on 
Nov 28, 2017
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Strategy and Tactics

BFCM is Coming; Are Your Emails Ready?

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend.

Posted on 
Nov 14, 2017
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Infographic

BLACK FRIDAY CYBER MONDAY IS COMING ARE YOUR EMAILS READY?

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend. Let us inspire your subject lines to help you get your emails noticed (and opened) during the “official” kick-off of the2017 holiday shopping season.

Posted on 
Nov 14, 2017
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Holiday

It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals.

Posted on 
Nov 7, 2017
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Marketing

SMS State of the Industry

Two-thirds of all customers shop in more than one channel

Posted on 
Nov 3, 2017
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Holiday

Send More, Make More this Holiday Season

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals

Posted on 
Nov 3, 2017
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Channel

SMS State of the Industry Report

With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct way

Posted on 
Nov 3, 2017
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Infographic

SMS State of the Industry

SMS

Posted on 
Nov 3, 2017
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Infographic

Send more, make more this Holiday Season with Listrak

HOW EMAIL IMPACTS HOLIDAY REVENUE

Posted on 
Nov 3, 2017
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Partner

6 SEO Essentials for Travel & Hospitality Industry

Consumers are increasingly taking a self-serve approach when it comes to making purchase decisions, and it’s no different in the travel and hospitality industry. In fact, nearly half of all travelers start their planning with a search engine.

Posted on 
Oct 27, 2017
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Artificial Intelligence

Convert Site Visitors into Buyers

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%.

Posted on 
Oct 6, 2017
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Life at Listrak

At Listrak, people come first. We're committed to attracting and retaining best-in-class talent to provide only top services for our clients. That means providing only the best for our employees too.