The Listrak Blog

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

Mobile Marketing

Why You Need to Get Moving on SMS Marketing

While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.

Posted on 
Feb 12, 2020
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Strategy and Tactics

Enhancing Replenishment Campaigns with CRM Data

We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today.

Posted on 
June 14, 2018
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Design

Mobile is Takes Over Thanksgiving and Cyber Monday

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Posted on 
June 2, 2018
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Partner

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions

Posted on 
May 31, 2018
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Partner

The State of Marketing: Q&A with Nicolas Chammas of Persado

Exploring how one partnership can bring a new light to AI and machine learning for customers.

Posted on 
May 30, 2018
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Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
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Strategy and Tactics

Peeling Away the CRM Layers

To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data.

Posted on 
April 26, 2018
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Strategy and Tactics

5 Tips to Prepare Your Business for GDPR

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Posted on 
April 23, 2018
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Strategy and Tactics

5 Tips to Write for Mobile-Optimized Emails

Writing for mobile audiences is actually much simpler than you’d think.

Posted on 
April 23, 2018
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360 Customer Profile

Is Your Data Accidentally Lying to You?

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Posted on 
April 12, 2018
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Strategy and Tactics

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Posted on 
April 4, 2018
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Strategy and Tactics

GDPR: Why You Should Cherish It!

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

Posted on 
March 30, 2018
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Corporate

Time for Some Digital Spring Cleaning? Our Take on the Mailchimp/Shopify Issue

If you’re a Shopify retailer, you know what we’re talking about. if you are currently using Mailchimp’s app from Shopify’s App Store

Posted on 
March 29, 2018
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360 Customer Profile

Customer Analytics That Go Beyond Average Order Value

Average Order Value (AOV) is a Key Metric, But If It's The Only One You're Using, You May Be Missing Out on Opportunities to Grow!

Posted on 
March 20, 2018
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Strategy and Tactics

How Data Management is Moving from IT to Marketing Teams

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Posted on 
March 15, 2018
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Partner

How User-Generated Content Takes Email Marketing Personalization to the Next Level

Thanks to Listrak partner Yotpo for this guest blog entry.

Posted on 
March 14, 2018
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Design

HTML Email Design Best Practices: The 10 Golden Rules

Provide your customers with the best HTML email design experience by following these golden rules.

Posted on 
February 5, 2018
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Channel

SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.

Posted on 
January 5, 2018
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Artificial Intelligence

Who Will Adopt Artificial Intelligence in 2018?

Don't overthink it. Surrendering to intelligent automation.

Posted on 
January 4, 2018
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Holiday

Shoppers Favored Mobile during Thanksgiving and Cyber Monday

We’re rounding the home stretch and heading toward the holiday shopping finish line.

Posted on 
December 20, 2017
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Channel

SMS Marketing: iOS Previews and Google Analytics Tracking

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.

Posted on 
December 14, 2017
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Channel

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.

Posted on 
November 28, 2017
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Strategy and Tactics

BFCM is Coming; Are Your Emails Ready?

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend.

Posted on 
November 14, 2017
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Infographic

BLACK FRIDAY CYBER MONDAY IS COMING ARE YOUR EMAILS READY?

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend. Let us inspire your subject lines to help you get your emails noticed (and opened) during the “official” kick-off of the2017 holiday shopping season.

Posted on 
November 14, 2017
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Holiday

It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals.

Posted on 
November 7, 2017
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