In a year that has been unlike any other, this holiday season will be even more critical than usual for retailers. The stakes could not be higher in what will be the biggest online holiday season in history.

With that in mind, we diverged from the norm of producing a “whimsical” holiday guide (e.g. “12 Days of Holiday Insights” – yes, we’re guilty of that in the past), and instead opted for the practical, pragmatic and productive... we turned to our people.

While we have exceptional technology solutions at Listrak, it is our extraordinary people who help Listrak clients leverage those solutions to drive results with their customers every day.

Throughout this guide, we’ve assembled tips and advice from a cross-section of our account managers, client strategists, and account directors – a group with decades of combined experience working across more than 1,000 retailers and brands.

While we obviously couldn’t capture all of their advice in this “guide” format, we did try to include some of their best (and we’ve curated those insights to reduce redundancy and duplication). Finally, we asked each selected contributor to share their own personal or family holiday tradition.

I’m confident we will be successful as long as we work together through the remainder of this year and this holiday season – and then move together into a brighter and better year in 2021.

I wish you each a holiday season full of hope, kindness, love, and understanding.

Happy Holidays,

Download the 2020 Holiday Marketing Guide

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