Every email you send – from your monthly newsletter to your daily promotional messages and even your behaviorally-triggered messages – can be personalized using Listrak’s Predictive Personalization Suite. Using data-driven insights gained from each consumer’s behavioral data, you can automatically populate messages with content and products. Because the recommendations are determined through artificial intelligence, they are targeted to each contact exactly.
Nothing enhances a consumer’s experience more than personal recommendations, especially when the recommendations are based on their behaviors and determined by machine learning and predictive analytic capabilities. With Listrak, the recommendations go beyond email to your site and programmatic ads. These channels become dynamic, engaging and actually aid customers in finding their next favorite product.
Listrak's predictive content and product recommendations are determined through machine learning and artificial intelligence. However, our easy-to-use interface allows you to control the algorithms, how your recommendations are visually displayed and you can even view the recommendations before they are added to your campaigns. You can bring your brand to life by customizing your imagery and messages rather than relying on templates that provide little flexibility.
Our Advanced Segmentation gives you the power to use in-store or online customer data – including browse behavior, purchase history and customer preferences. This 360 degree view of each customer allows you to segment your list and personalize messages like never before.
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