Predictive Analytics

Increase results across every marketing campaign by harnessing historical customer data to predict future behavior. Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future. Access to this critical information will allow you to make data driven decisions and speak to more customers based on their needs and specific customer journey.

Predictive models include predicted future spend and lifecycle stage, likelihood to purchase, open click or unsubscribe and discount and coupon affinity. Easy access to these models throughout the Listrak marketing automation platform will empower you to take action, improve results and drive more revenue.

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Predictive Send-Time Optimization

The timing of your campaign delivery could mean the difference between a successful conversion or a message that is buried and ignored. Listrak’s Predictive Delivery utilizes AI controlled Send-Time Optimization to adjust the distribution of your campaigns based on a customer's individual engagement signals, driving increased activity and conversions.

Replenishment Campaigns are also driven by Predictive Delivery algorithms in order to determine the re-purchase cadence of individual products across your customer base. The delivery of targeted messaging specific to re-purchasing replenishable products will automatically adapt to the individual’s pattern of re-purchase maximizing recurring customer revenue.


Predictive Product Recommendations

To deliver a truly personalized curated one-to-one experience across channels and devices, Listrak’s Predictive Products ingests and responds to millions of individual consumer signals.

Using advanced machine learning algorithms and providing the ability to layer deeply customizable merchandising decisioning, Listrak is able to understand and predict the most relevant, data-driven personalized products to influence the unique customer journey towards the path to purchase. With dynamic real-time product recommendations, you can feel confident that you are showcasing the right products to deliver the best user experience that is most likely to convert at that specific point in time.

Dive into Listrak's Predictive Personalization Suite

Predictive Content

Content that speaks to your audience in a relevant and personal way adds differentiation and value to your brand experience beyond product offering. Predictive Content allows marketers to utilize content marketing investments to foster increased customer engagement. By applying natural language processing AI and machine learning algorithms to your website content, Predictive Content automatically interprets and understands the context of your content. Using purchase history and behavioral data to understand personal interest, Predictive Content matches personalized one-to-one content to customers that truly care and want to read it.

Our crawler discovers new content from blogs, guides, articles, tutorials, recipes or any other content on your site as it becomes available. Inserting Predictive Content into a message is as easy as dragging, dropping and styling to fit your brand with minimal time and resources needed from your team.

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Listrak's Predictive Personalization Suite

Actionable Predictive Segmentation

Maximize the value of persistent, unified 360° customer data by unlocking powerful automated predictive segmentation and data-driven profiles. Transform data from intent-based signals including transactional history, behavioral activity and stage in the customer journey into actionable insights and audiences through the combination of artificial intelligence, machine learning algorithms and actual human intelligence.

Utilize real-time, orchestrated audience segmentation to optimize spend, drive increased customer engagement and influence the path to purchase across channels and devices maximizing the lifetime value of your customers.


AI-Driven Campaigns

Deliver dynamic, highly-personalized self-learning and self-optimizing messages automatically to generate sales while maximizing the productivity of your limited staff.

Set your customized template and cadence one time and let Listrak’s artificial intelligence-driven predictive content and personalized product recommendations generate some of your highest performing campaigns.


Automated Testing

Evolve your marketing campaigns, drive increased results and uncover customer insights by conducting experiments with innovative strategies.

Listrak’s automated testing tools give you the framework to determine the test criteria, content, audience, variations, timing, metrics and detailed over-time reporting to monitor success. Once the testing engine has determined a winning version, Listrak will automatically deliver the best performing message to the rest of your audience without any manual intervention.


Customer Lifecycle Analysis

Each customer journey is unique to the individual. In order to create and maintain a relationship that speaks to the personal stage at which they are in, lifecycle awareness and analytics are necessary to engage with the most meaningful timely message turning one time buyers into repeat customers. Recency and frequency triggers allow you to apply targeted loyalty, re-engagement and winback campaigns optimized with the most relevant and compelling content.

Bayes Net Analysis within the Listrak Lifecycle Grid provides a benchmark to predict the likelihood of an additional purchase within the given timeframe and can help marketers to understand where to apply additional focus or targeted incentives.