Increase results across every marketing campaign by harnessing historical customer data to predict future behavior. Predictive Analytics uses artificial intelligence, machine learning and statistical modeling to assess the likelihood of what will happen in the future. Access to this critical information will allow you to make data driven decisions and speak to more customers based on their needs and specific customer journey.
Predictive models include predicted future spend and lifecycle stage, likelihood to purchase, open click or unsubscribe and discount and coupon affinity. Easy access to these models throughout the Listrak marketing automation platform will empower you to take action, improve results and drive more revenue.