Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

If you’re a Shopify retailer, you know what we’re talking about. if you are currently using Mailchimp’s app from Shopify’s App Store

Average Order Value (AOV) is a Key Metric, But If It's The Only One You're Using, You May Be Missing Out on Opportunities to Grow!

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Thanks to Listrak partner Yotpo for this guest blog entry.

Provide your customers with the best HTML email design experience by following these golden rules.

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.

Don't overthink it. Surrendering to intelligent automation.

We’re rounding the home stretch and heading toward the holiday shopping finish line.

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend. Let us inspire your subject lines to help you get your emails noticed (and opened) during the “official” kick-off of the2017 holiday shopping season.

No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend.

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals.

HOW EMAIL IMPACTS HOLIDAY REVENUE

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals

SMS

Two-thirds of all customers shop in more than one channel

With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to reach their customers in the most direct way

Consumers are increasingly taking a self-serve approach when it comes to making purchase decisions, and it’s no different in the travel and hospitality industry.

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to climb 15.8%.

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up

Your digital marketing platform is not something you want to gamble with.