posted on
November 3, 2017
SMS State of the Industry
Two-thirds of all customers shop in more than one channel – and those that do have a 30% higher lifetime value. SMS bridges the gap between your online and offline campaigns.
We monitored SMS usage for 500+ retailers over four months to understand how they are engaging shoppers via mobile campaigns – and we coupled that with industry stats to give you a clear understanding of the current state of SMS.