Loyalty in the current consumer landscape is about more than just rewards. Build communities with lasting connections to keep customers for life.

Today’s influencer marketing is a powerful channel for brands to connect with customers in a way that feels authentic and personal.

Amazon Prime Day 2025 is shaping up to be the biggest yet, now stretching across four full days. Brands across all industries should be ready to capitalize on the momentum, even if they’re not selling on the platform.