No matter if your store is open or closed on Thanksgiving, email inboxes and online sales will be heating up for the weekend. Let us inspire your subject lines to help you get your emails noticed (and opened) during the “official” kick-off of the2017 holiday shopping season.
NOVEMBER 23, 2017 THANKSGIVING
A day for gratitude and a giving spirit, send a “Thank You” message to your new, active and high value customers wishing them a Happy Thanksgiving and thanking them for their loyalty.
Once the turkey leftovers are in the fridge, follow up with a Thanksgiving promotional message or a Black Friday preview to your entire audience. Send again later in the evening to non-openers, giving them a second chance to see your message in their inbox.
NOVEMBER 24, 2017 BLACK FRIDAY
Send multiple times, applying send time optimization strategies, to stay top-of-mind all day. Get creative offering hourly deals. Many shoppers may be holding out for the CyberMonday deal. Make sure to incorporate an element of scarcity into your message to help drive Black Friday purchasing decisions.
NOVEMBER 25–26, 2017 THE WEEKEND
Messages should drive holiday awareness and generate site traffic. Promote current and upcoming deals.Introduce gift ideas, must-haves and trends. Consider sending a “sneak peek” or “VIP preview” email to yourNew, Active and High Value customers. This is a great opportunity to use product recommendations and incorporate recently browsed items or complementary items to those that were purchased during Black Friday.
NOVEMBER 27, 2017 CYBER MONDAY
Similar to Black Friday, send multiple times and apply send time optimization strategies to stay top of mind all day. Resend Cyber Monday messages to non-openers to stay on top of the inbox. Create urgency to finish out strong on the number one online shopping day of the year.