Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion, according to the National Retail Federation.

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Email is an essential part of how we, at AddThis, communicate value to our community.

Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.

For retailers, Halloween might be called the unofficial first “holiday” of the holiday season.

The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season.

Laughter is the best medicine, and an effective way to stand out in the inbox as well.

Being out of an item isn’t just embarrassing, but can be damaging to your company’s reputation and result in loss of potential sales.

Animation in email marketing can make you stand out from the crowd… when used correctly, of course. Here are four tips to remember when incorporating animation in your emails:

Tis the season of finals for students of all ages who are wrapping up the school year (or even their school careers).

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.