In order to optimize all of your email marketing solutions, you must continually add new subscribers to your list, and we’ve found no single better tactic than featuring a lightbox or modal popup on your website’s homepage.

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.

Canada’s Anti-Spam Law, CASL, is now a done deal.

During the holiday season, I see many retailers successfully tailoring their emails to holiday shoppers.

Until now, the emails I’ve been getting from top Alexa-ranked clothing retailers have been curiously lacking in holiday spirit, despite the short timeframe the merchants have to promote it.

I recently received this email from Chico’s that exemplifies how to do re-engagement right.

During a Q and A session at the conclusion of the webinar. James and Greg were able to answer many - but not all - of the questions participants raised.

Marketing Sherpa just released its latest Marketing Research Chart -

I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”

I spent the weekend crossing items off my to-do list around the house. I cleaned out and painted my garage.

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.

A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.

Email marketers face a conundrum during the holidays. They know they have to increase both list size and frequency but they also know that messages that aren’t relevant and over-mailing are the two biggest reasons people opt-out and/or submit spam complaints.

Mistakes happen, make sure you know how to handle them when they do.

Ann Taylor sent this email to customers this morning. It stood out to me because of its clear CTA - go to the store.

In a previous post, you learned five strategic tips that will help you set up your email campaigns for success this holiday season.

I recently received two questions regarding welcome messages. I initially stated that it isn’t necessarily easily answered with specifics.

As you begin your email marketing strategy planning for the upcoming holiday season, in addition to the obvious promotions, make sure to include a plan for any secondary holidays, as well. Amanda explains how to identify them.

Best practices for the preheader area in email tell you should include two things – a message to support the content of the email and a link to view the email in a browser.

You probably heard the news by now that Yahoo will be releasing email addresses that haven’t been used in over 12 months.

Email acquisition is a hot topic right now at Listrak. With Twitter’s release of the lead generation card and Listrak’s recent whitepaper on the importance of acquisition, I felt it relevant to talk about implementing a proper email subscription point on your website.

Using the fast-pace, newsworthy platform to turn followers into subscribers.

I’d like to introduce guest blogger Cherene Etemadi, marketing manager with EYEMAGINE, a full-service Magento and web development company based in sunny California.