For retailers, Halloween might be called the unofficial first “holiday” of the holiday season. But what if you don’t sell costumes, candy or seasonal decor? With a little creativity you can still take part in the fun, delight your customers and bring in some revenue:

No costumes? No worries! In this creative promotion, Aerie urges the shopper to be her “boo-tiful self” and sets the percentage off and timing of the sale to match the date.

Rather than relying on “scare-city,” Lands’ End gets shoppers’ attention with a big BOO! and then treats them to a promotion that continues for days after jack-o-lantern candles have gone out.

In another great example of “No costumes? No worries!” AEO merchandises outfits that eerily resemble some well-known spooky characters.

Although they likely don’t have caramel apples or candy corn on the menu, On the Border still finds a way to get in on the Halloween action with this genius promotion.

We love how Little Caesars uses reverse psychology to “frighten” visitors into subscribing. Just think how many busy parents are looking for a quick and convenient dinner to serve before their little goblins hit the streets.

And finally, AC Moore simply uses the occasion as a reason to reach out to subscribers with nothing more than well wishes, which is sometimes just the perfect treat.

For some additional tricks, check out this post from SEO PowerSuite.