For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday!

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.

Picture this: it's a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store.

So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?

f you’re a Facebook advertiser, you may have recently noticed a new feature in Facebook Ads Manager. When modifying a Campaign, Ad Set or Ad, you can easily set up rules to automatically monitor the performance of your campaigns.

It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted;

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design.

"Preview text", "preheader (or pre-header) copy", "second subject line" – whatever you want to call it, it's an incredibly important (and underutilized) component of marketing emails.

Google recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/popups, or face possible demotion in Google search rankings.

Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.

Recently I read a nice article from Really Good Emails (if you’re not already following them, you should). The article focuses on some key concepts to keep in mind when designing your email layout.

It’s all about being what I like to call “skimmable” – someone should be able to read your email while scrolling at a normal speed and get the major points.

Apple is currently beta testing the iOS 10 software update that will be rolling out soon to iPhone and iPad, and a few changes have been noted that will have an impact on email marketers and subscribers.

The holidays are practically upon us. And while you could be fine-tuning your holiday strategy and putting the finishing touches on your holiday campaigns, you shouldn’t over look your post-holiday strategy. Without a post-holiday strategy, you’ll lose many of your new subscribers.

Gmail just announced that it will be adding support for responsive email by the end of the month. Email geeks world-wide go nuts! It’s pretty incredible. One minute you’re struggling to get your hybrid fluid email hacks to render, and out of nowhere, Gmail releases this update like no biggie:

A well-known mobile accessories brand client deploys several Abandonment campaigns, including a three-message Shopping Cart Abandonment campaign and two-message Product Detail Page Browse Abandonment campaign. In addition, being familiar with its target customers’ buying habits, the client takes its abandonment remarketing one step further with a unique Page Browse Abandonment message.

With the holidays seemingly getting earlier every year, are you prepared for the holiday rush?

My colleague, Megan Ouellet, and I had the privilege of attending Content Marketing World 2016 this week in Cleveland, the hometown of the Content Marketing Institute.

Browse Abandonment is a powerful behavior-based solution that allows you to connect with customers who've shown interest in your brand by visiting your website

We get a lot of questions about the relationship between SEO and email. In essence, they both have the same goal; to get users to your site and, ultimately, to purchase from you.

In the U.S., we spend an average of 50-60 minutes daily on Facebook. That’s a lot of time, and oftentimes we’re in a state-of-mind to be influenced by effective and relevant marketing.

Amazon turned 20 last year and Prime members all over the world gathered online for 24 hours and purchased 34.4 million items in celebration. Featuring sales akin to those found on Black Friday, Amazon enticed many people to subscribe to its Prime service for these exclusive deals.

Prime Day is July 12. The annual “Black Friday in July” sale was one of the most lucrative online sales day for Amazon last year, coming within 3% of its actual Black Friday sales numbers.

Holiday strategy planning is upon us! A crucial time of year for retailers, every site visitor offers a connection and conversion opportunity. Many retailers, however, are not fully taking advantage of the opportunity.