Sports & Outdoor Retail Insights

Discover what’s shaping today’s Sports & Outdoor retail landscape, along with expert guidance to help you drive engagement, conversion, and long-term loyalty.

The Sports & Outdoor category continues to show resilient growth, driven by premium performance segments and the rise of athleisure as an everyday lifestyle. This report explores how consumer expectations are evolving, how challenger brands are gaining share, and how leading retailers are using personalization, loyalty, and cross-channel strategies to stay competitive.

Inside you’ll find:

  • A snapshot of the current retail landscape, including key trends and evolving consumer behavior
  • Email and SMS benchmarks across 14 campaigns, including CTR, CVR, and RPS
  • Insights on SMS’ momentum and top-performing programs like loyalty, browse abandonment, and personalization
  • 12 campaign strategies designed to drive incremental revenue including brand preference personalization, equipment life-cycling, and “complete the set” cross-sell

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Get the Insights Report

Thank you! Your submission has been received!
Download Report
Oops! Something went wrong while submitting the form.
Please enter your valid business email.

Inside you’ll find:

  • A snapshot of the current retail landscape, including key trends and evolving consumer behavior
  • Email and SMS benchmarks across 14 campaigns, including CTR, CVR, and RPS
  • Insights on SMS’ momentum and top-performing programs like loyalty, browse abandonment, and personalization
  • 12 campaign strategies designed to drive incremental revenue including brand preference personalization, equipment life-cycling, and “complete the set” cross-sell