Back-to-School Playbook

Back-to-School spending extends far beyond school supplies, creating opportunities across apparel, footwear, technology, beauty, home, and more. This playbook explores key shopping behaviors, strategic opportunity areas, and campaign inspiration to help retailers engage shoppers, capture demand, and maximize Back-to-School performance.

Inside You'll Find

• Key consumer trends and shopping behaviors shaping the Back-to-School season
• Insights into spending patterns and opportunities across major retail categories
• Six strategic focus areas to engage shoppers throughout the Back-to-School journey
• Creative inspiration and real-world examples from leading brands
• Strategies for turning seasonal shoppers into long-term customers