Apparel Retail Insights

As shoppers refresh their wardrobes around changing sizes, lifestyles, occasions, resale opportunities, and social commerce trends, apparel retailers face new opportunities to deliver more personalized experiences. This lookbook explores the consumer shifts impacting the industry and how leading brands are using personalization, triggered messaging, loyalty programs, and cross-channel marketing to drive growth.

Inside you’ll find:

• A snapshot of today's apparel retail landscape, including the trends and consumer behaviors shaping the industry
• Email and SMS benchmark data across key campaign types, including click-through rate (CTR), conversion rate (CVR), and revenue per send (RPS)
• Insights into SMS performance, triggered messaging, and post-purchase programs driving growth
• Six actionable marketing strategies and tactics designed to increase engagement, conversion, and revenue