Effective Date: 10/01/2018

This Privacy Policy (the “Privacy Policy” or “Policy”) describes how Listrak Inc. (“Listrak”, “we”, “our”, or “us”) collects, uses, and shares personal information of users of this website, www.listrak.com (the “Site”), and users of Listrak’s Services Platform (the “Platform”). This Privacy Policy also describes your choices regarding use, access and correction of your personal information.   The use of information collected through our Service shall be limited to the purpose of providing the Service for which our clients have engaged Listrak.   We periodically update this Privacy Policy and reserve the right to change the provisions of this Policy or our privacy practices at any time. If you subscribe to Listrak’s Platform, then you will receive notice when this Privacy Policy is modified. If not, then we encourage you to review this site periodically and we will alert you that changes have been made by updating the Effective Date of the Policy. Your use of the Site or the Platform constitutes consent to any changes in this Policy as in effect on the date of such use.

Your Rights to Access Your Personal Information

You have the right to access personal information about you that Listrak has collected through this Site by sending a request for access to privacy@listrak.com. You can also request that we correct or delete any such information by sending an email to the same address. To verify that the request is authentic, we may require that such request be sent from the email address associated with your personal information. While we will comply reasonably and respond with your request within a reasonable timeframe, we may need to retain some of your information for our own record keeping or to fulfill a legal obligation.

Listrak’s clients use its Platform to contact consumers. If your information was collected by one of Listrak’s clients or some other third party, you must contact that third party with any questions or concerns about its use of your information. That third party’s privacy practices may differ from those of Listrak. This Policy is not intended to supersede or govern the privacy policies and practices of Listrak’s clients or any other third party.

Listrak collects information under the direction of our clients and has no direct relationship with the individuals whose personally identifiable information may be processed as part of providing our Services. Listrak may transfer information to companies that help us provide Services. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our clients.  

If you are a subscriber to Listrak’s Platform, you may correct, update, or remove your information by making the change on your user account settings page, or by emailing our Customer Support Team at success@listrak.com. If you no longer desire our services, please contact us directly.

Opting Out 


If you wish to subscribe to our email newsletter(s), we will use your name and email address to send our marketing/update emails to you. You may choose to stop receiving our newsletter or marketing/update emails by following the unsubscribe instructions in these emails, or you can contact us at privacy@listrak.com.  

What is personal information?

Personal information means information that specifically identifies an individual person, such as name, mailing address, email address, phone number, or account number. It may also include other information about you, such as gender, date of birth, or other demographic information, or about your use of the Site, such as IP address or cookies, if that other information is linked to your personal information.

How your information is collected

Listrak collects personal information that you provide to us. For example:

  • If you sign up for Listrak’s services or request a demo, Listrak may require you to register by providing your name, email address, phone number, and other information. You may be asked to create a username and password to login to our Platform.
  • If you apply for a job with Listrak, we may ask you to provide more detailed and sensitive personal information required for compliance with our hiring and equal opportunity policies and practices.
  • Our website includes social media features, such as links to our Facebook, YouTube, LinkedIn, and Twitter pages. Your interactions with these features are governed by the privacy policy of the company providing it.
  • Our website also includes customer testimonials and publicly accessible blogs or community forums where you may post information, or we may post information with your consent.

We also collect some of your information automatically when you visit this Site or log on to the Platform. For example, this Site collects your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our Site (e.g. HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data and records the pages that you visit and other information about your activity on the Site.  

Like many other websites, we ask you to allow us to use “cookies” to remember information about you and improve your browsing experience on our Site. If you reject cookies, you may still use our Site, but your ability to use some features or areas of our Site may be limited. We may also work with third-parties providers who may use cookies on our Site. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org or www.networkadvertising.org. If located in the European Union, please go to http://www.youronlinechoices.eu. Please note that you will continue to recieve generic ads.

We also may be provided with your information by another business or organization that has collected it from you, such as our clients or your employer, so that we can contact you or so that you can access our services in furtherance of their business. Their collection of your information is governed by their own privacy policies. If you believe that one of your contacts has provided us with your personal information and you would like to request that it be removed from our database, please contact us at privacy@listrak.com

What we do with your information

Listrak may use your personal information to:

  • provide products and services;
  • send requested product or service information;
  • send marketing communication;
  • send you emails or otherwise respond to questions, concerns, and customer support inquiries;
  • create demographic profiles of our subscribers, clients, and visitors to target our email alerts and website marketing; or
  • to improve the services we offer you or the functionality of our Site.

Listrak does not sell personal information to third parties and does not transfer or share customers’ personal information between its clients. Listrak will share your personal information only:

  • with your consent;
  • to fulfill a legal obligation, including:
  • in response to lawful requests or legal process, including in response to law enforcement requirements; or
  • as part of a business transaction, sale or transfer, or bankruptcy proceeding;
  • for protection of personal or public safety or to prevent illegal activities;
  • to protect our own rights including enforcing our own policies, contracts, and terms of use.

Listrak may also use personal information for internal purposes, such as to monitor the performance of its platform, or to track the effectiveness of and improve its products, processes, or services. Listrak may also share anonymous or pseudonymous data with selected third parties.

How Listrak Protects Personal Information

Listrak follows generally accepted standards to protect personal information and information submitted by our clients, both during transmission and once we receive it. Listrak maintains all client in carrier-class secure facilities protected by firewalls and other security devices. These measures are designed to protect visitor and client information from loss, misuse, or unauthorized alteration. Listrak employs various information security mechanisms and internal policies and procedures to protect information from disclosure to unauthorized third parties. Listrak routinely audits its practices and policies to meet industry standards for data protection. Listrak provides an SSL encrypted, password-protected mechanism for logging in, viewing, uploading, and extracting client data on our Platform.

Personal information provided to Listrak by its clients remains the property of its clients. If you have any questions about the security of your personal information, you can contact us at privacy@listrak.com

Privacy Shield Requirements

Listrak complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework and has certified to the U.S. Department of Commerce that it will abide by the Privacy Shield Principles regarding personal information transferred from any of Listrak’s clients in the European Union and Switzerland to Listrak in the United States.

Listrak is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit http://www.privacyshield.gov/.

In compliance with the Privacy Shield Principles, Listrak commits to resolve complaints about our collection or use of your information. Individuals in the European Union with inquiries or complaints regarding our Privacy Policy should first contact Listrak at privacy@listrak.com.

Listrak will respond to your inquiry or complaint within 45 days. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. This third-party dispute resolution program is specifically designed to resolve Privacy Shield-related complaints with no cost to you. If neither Listrak nor our third-party dispute resolution provider resolves your complaint, you may pursue binding arbitration through the Privacy Shield Panel as described in the Privacy Shield Agreement, Annex I, to be created jointly by the US Department of commerce and the European Commission.

EU and Swiss residents have rights to access personal data about them, and to limit use and disclosure of their personal data. With our Privacy Shield certification, Listrak has committed to respect those rights. Because Listrak personnel have limited ability to access data our customers submit to our services, if you wish to request access, to limit use, or to limit disclosure, please provide the name of the Listrak customer who submitted your data to our services. We will refer your request to that customer and will support the customer as needed in responding to your request. Listrak acknowledges potential liability in cases of onward transfer of personal data to third parties who do not meet the criteria as set forth in this Policy. Listrak complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, including the onward transfer liability provisions.

Listrak uses an annual self-assessment to review its compliance with this Policy. Any employee who Listrak determines has violated this Policy will be subject to discipline, up to and including termination of employment.

Who to Contact

To report any issues or concerns, or to contact Listrak with any questions regarding this Privacy Policy, email us at privacy@listrak.com, or call 877.362.4556.

You may also contact us as follows:

Fax: 717.627.6087
Postal Address: Listrak, 100 West Millport Road, Lititz, PA 17543

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