Performance Shifts & Optimization Opportunities Post-iOS 18
Everyone’s talking about Apple Mail’s iOS 18 changes, but the real shift is happening beneath the surface. Listrak Intelligence reveals the performance trends – opens, clicks, and beyond – reshaping email engagement.
Read StoryWhy SMS is the Perfect Channel for Alert Messages
90% of text messages are opened within just 3 minutes of delivery, making Back in Stock, Price Drop, and Low Inventory messages perfect for sending through SMS.
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Using Coupons in SMS Campaigns
Are you inadvertently training your customers to only purchase with a coupon? Learn how to balance your SMS marketing calendar.
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Supreme Court Decision Not Necessarily Open Season for Changes to SMS Marketing Campaigns
Learn how the Supreme Court ruling in Facebook Inc. v. Duguid, et al. factors into SMS campaign updates you may be considering.
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Use SMS to Engage with Customers Post-Purchase
Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.
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