As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.

We’ve always been a fan of on-site acquisitions – especially popups.

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid.

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.

We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today.

A little over two months ago Lane Bryant began sending emails in a slimmer format.

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions

Exploring how one partnership can bring a new light to AI and machine learning for customers.

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data.

Writing for mobile audiences is actually much simpler than you’d think.

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and the cost to acquire a new customer is at an all-time low

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations

Many of you are familiar with the General Data Protection Regulation (GDPR) and may be well on your way to compliance.

If you’re a Shopify retailer, you know what we’re talking about. if you are currently using Mailchimp’s app from Shopify’s App Store

Average Order Value (AOV) is a Key Metric, But If It's The Only One You're Using, You May Be Missing Out on Opportunities to Grow!

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth of business intelligence (BI) tools and user-friendly CRM systems

Thanks to Listrak partner Yotpo for this guest blog entry.

Provide your customers with the best HTML email design experience by following these golden rules.

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value.

Don't overthink it. Surrendering to intelligent automation.

We’re rounding the home stretch and heading toward the holiday shopping finish line.

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day.