Truly understanding your SMS subscribers can pay off in spades across your digital marketing strategies, and it helps build customer lifetime value. Learn all about the zero-party data collection best practice Data Acquisition Campaign

FTSA is a state-level legislation you should be aware of. Learn more about it and what you should include in your messaging strategy to avoid potential legal claims.

Starting a marketing platform evaluation? Get tips, advice, and questions to ask during your search. Finding the right vendor can be challenging, but the rewards are high when you select right!

SMS-triggered automations are seeing increased engagement and revenue potential. Learn the big six you need to implement to elevate your cross-channel strategy this year.

Providing your customers order updates via SMS is efficient, easy, and makes for a great overall experience. Learn all about Transactional SMS and take the steps we’ve laid out to start implementing these messages.

Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.

All eyes are on 2024. Learn what our retail experts predict the year will bring to the industry.

List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.

Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.

The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.

Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.

Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.

Repeat purchases are as crucial as the first purchase in helping you achieve your revenue goals. Learn best-in-class campaigns, segmentation, and cross-channel efforts to drive loyalty and conversions.

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.

Listrak offers Australia international Text Message Marketing service as part of our commitment to a global SMS presence for our retail clients. Learn how to get started.

G2 has awarded Listrak the top spot among identity resolution providers across all Fall Indexes: Relationship, Results, Usability, and Implementation.

Forrester’s Total Economic Impact of Listrak study outlined how Listrak’s unified platform and industry-leading service could save you 35% on marketing tool spend and 20% on campaign team time.

Forrester uncovered the many benefits clients can expect from their partnership with Listrak, including revenue growth: namely, a 45% increase in email revenue and a 40% increase in SMS revenue.

Crafting an impactful strategy that will cut through the holiday message clutter can be overwhelming. Follow our six critical expert tips to ensure an effective strategy.

Gmail has announced new compliance rules for bulk email senders. Ensure you’re meeting the updated requirements for unsubscribe links and authentication before these changes go into effect on February 1, 2024.

Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.

Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.

Great news! You can now share first-party data seamlessly between Listrak and Twilio Segment. Learn how to enable Listrak as an Event Cloud Source or as a Destination and take your digital marketing campaigns to the next level.