Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

According to the National Retail Federation, more than 157 million American adults will celebrate Halloween this year, and each will spend an average of $74 on costumes, candy, decorations and more. Treat your subscribers right to maximize your share of this $6.9 billion holiday.

By now you’ve likely heard news about mobile ad and content blockers and how they can negatively impact mobile shopping experiences this holiday season.

Last year, the National Retail Federation reported that while the majority (40.9%) of Halloween celebrants begin shopping in the first two weeks of October, a small number (6.4%) of enthusiasts actually begin before September.

56% of shoppers are expecting retailers to make holiday shopping more personalized and convenient, both online and in-store this holiday season. And more than half of the holiday shoppers expect retailers to base those personalizations on past purchases and online behavior.

As a personal promoter of female leaders, I was intrigued to find a very unexpected, content driven email from The Limited in my inbox today.

Because an eComm welcome series typically enjoys a spectacular conversion rate, you should remember that the key content objective to greet new subscribers and nurture them down the sales funnel into the wonderful world of customerdom.

Retailers need to do everything they can to engage and re-engage subscribers with every email deployment. It’s no longer enough to send the same message to everyone.

International Military Antiques implemented Listrak’s Personalization Engine in October of 2014. Its onsite recommendations account for 36% of IMA’s e-commerce sales while its email recommendations make up nearly 30% of all email revenue. IMA is seeing a 67.4x ROI from product recommendations alone.

Recently the Marketing Team at Listrak took a road trip to King of Prussia Mall, the nation’s second largest mall, which features a diverse mix of more than 400 stores, including an array of upscale department stores and luxury brands.

There has been a major shift in the way customers respond to targeted email messages. Just a few years ago, the general belief regarding browse and abandon emails centered on privacy issues.

A simple email can do so much. It can raise brand awareness, drive sales, engage new customers and re-engage past customers or even identify unknown shoppers to build an accurate customer database.

I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)

When you intern at a company like Listrak, you expect to see a lot of emails. But when I found out I had read over 19,000 for just one project…well, I still wasn’t prepared for that.

Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

Marketers have been using personalization to increase engagement and conversions for many years, starting with the interjection of first name in email subject lines and direct mail pieces.

Although slightly less than one third of consumers are making purchases on their mobile phones, we know that they use their phones at many different points along the path to purchase: to discover new brands and products, conduct research, browse social media sites and compare prices.

There is much being written about how Amazon netted out with the already historic Amazon Prime Day.

We hear a lot these days about “reducing friction” for shoppers. While achieving the effortless buy can manifest itself in infinite forms, my personal favorite is through some inspirational content.

We’ve all done it. While browsing through your favorite eCommerce site, you find a perfect new item.

Don’t miss out on increased holiday sales: make sure your email subject lines stand out from the crowd. 

Here’s what really works, and what will give you a better chance of increasing your email open rates.

When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.

Sometimes it feels as though omnichannel marketing is more of a science than an art. With each split test, heat map, and cookie, marketing has become riddled with technical jargon and best practices.