When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.

Sometimes it feels as though omnichannel marketing is more of a science than an art. With each split test, heat map, and cookie, marketing has become riddled with technical jargon and best practices.

In a previous post, I spoke about the important of humanizing your brand through showcase your company culture and engaging with the external world. A few days ago, I stumbled upon a few great examples of this approach in practice.

Before even reaching double digits, we’re all taught about this enigmatic Golden Rule...the belief that “One should treat others as one would like others to treat oneself.”

Multichannel Merchant just released its latest Executive Summary on Personalization. Download the report to see how:

It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.

Retail innovation. Transforming retail. Changing the way retail is done.

The online retailer of fabrics and other sewing products says its conversion rate from targeted emails is 14% higher than standard campaigns broadcast to all customers on its list.

You’re familiar with your customers. They already know you, buy from you, and (hopefully) like you.

The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

How user generated content helped improve one company’s digital marketing presence.

Transactional messages are a key customer touch point and one that many retail marketers have no visibility into as the messages are sometimes sent out through the retailer’s ecommerce platform instead of its ESP.

It’s no secret that customers value personalized product recommendations, both online as they shop and in email campaigns.

Segmenting your list is a great way to target a specific group of customers with a specific message to drive better engagement and ultimately revenue.

One key is to train store associates to get customers’ email addresses. A great way to start is by offering shoppers e-receipts.

If you’re looking to significantly increase your online or email revenue, personalized product recommendations are the way to go.

So much of our time and energy spent creating emails is focused on the content and design, or delivering personalized messages through automation.

Although the main reason the Gregorian calendar was introduced in 1582 was to change the date of Easter, it also forever changed the way we measured days, weeks, months and years.

In our latest whitepaper on email benchmarks and trends, we shared some examples of retailers using email messages to drive in-store traffic. I have received a few more recently that I thought were worth sharing:

Email remains the highest performing channel, returning $44.25 for every dollar spent, on average. But retailers can expect even high returns if campaigns are optimized for performance.

International Military Antiques, a military collectables company, saw a 47.8% increase in revenue when it ramped up product recommendations on its website.

Why give your email program the weekend off? A recent study shows consumers open emails slightly more often on Saturday and Sunday than on weekdays.

During this years’ Email Experience Council, I had the unique opportunity to speak with key email program personnel from Comcast, Microsoft, AOL and Google to discuss how they measure activity within the inbox and what senders of commercial email should be doing from their point of view.