I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology and marketing perspective.

4 Design tips to get the most out of live text in your email strategy.

Consumers who engage in more than one channel are typically a brand’s most valuable customer. And Listrak’s Mobile Marketing Solution is designed to engage your audience on their favorite – and sometimes only – device.

If you’re considering the SMS mobile marketing channel as your next opportunity to engage your customers ...

Every morning I look forward to checking my email. No, really! I love opening my inbox and checking out the emails I get from the brands I follow. I enjoy seeing the unique content and call-to-action buttons they come up with to market a hot new product or the season’s newest line. Some brands get pretty creative, and that’s when I tuck some examples away for inspiration.

Consumer Packaged Goods companies are navigating a time where ecommerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the ecommerce community consumers (increasingly) depend on?

The reality of customer packaged goods marketing.

The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location.

Retailers using Listrak’s Personalization Suite to deliver individualized content and product recommendations to shoppers know the benefits of tailoring messages to each subscriber.

But we didn't want to stop with just your abandonment series. Below you'll find some quick tips to improve the results of your welcome series and win-back campaigns, too.

Your customer showed interest in a product but didn’t buy it. Your browse or cart abandonment message should be enough to seal the deal, right? Well…not quite. There’s a lot of thought you should put into the content and design of those abandonment messages.

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns.

The Worst Blog Post You’ll Ever Read… April Fool’s!On April Fool’s Day, we get the chance to play light-hearted tricks on our friends, families, and co-workers.

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday!

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%.

Picture this: it's a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store.

So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?

f you’re a Facebook advertiser, you may have recently noticed a new feature in Facebook Ads Manager. When modifying a Campaign, Ad Set or Ad, you can easily set up rules to automatically monitor the performance of your campaigns.

It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted;

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design.

"Preview text", "preheader (or pre-header) copy", "second subject line" – whatever you want to call it, it's an incredibly important (and underutilized) component of marketing emails.

Google recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/popups, or face possible demotion in Google search rankings.

Segment messages based on consumer behavior, such as purchase history, browsing activity, email engagement, location, etc.

Recently I read a nice article from Really Good Emails (if you’re not already following them, you should). The article focuses on some key concepts to keep in mind when designing your email layout.