2022 Benchmarks: Text Message Marketing

2022 Benchmarks: Text Message Marketing

Jan 2021 – Dec 2021 Listrak Data

Listrak’s inaugural Text Message Marketing Benchmark Report is now available!

Text Message Marketing is an important channel for today’s marketing teams – not only is it a leading revenue channel, but its “owned” channel nature gives marketers the immediate ability to interact and personalize with customers.

As more retailers and brands embrace text message marketing, we want to help you understand how your messages and campaigns perform. Our inaugural report is based on 1.1 billion messages sent by Listrak clients in 2021. Metrics are reported by campaign type and include click-through rate, conversion rate, and revenue per send, plus a deeper dive into 14 specific retail industries to better compare and establish baselines for your campaign success.

Key Findings include:
  • Listrak clients see double-digit click-through rates with highly-engaging text marketing campaigns: Back-in-stock, Transactional, Welcome Series.
  • Welcome Series is #1 for conversion and generates the highest revenue per text.

Download the 2022 Benchmarks Report for Text Message Marketing

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