Le Creuset felt there was a strong disconnect between the quality of their products and the design and functionality of its eCommerce site. The marketing team desired a balance between world-class content and compelling visual presentation with seamless performance. Solution Integrator, Blue Acorn, recommended Listrak to Le Creuset for a more robust email marketing platform designed to support their growing eCommerce presence.
Blue Acorn was very happy to see Le Creuset select an enterprise-level email service provider like Listrak. We knew they would benefit greatly from Listrak's retail focused marketing technology and their exceptional creative and strategic services.
Le Creuset has been creating highly functional, heirloom quality cookware since 1925. Their mission to inspire and empower people to make joy through cooking is apparent in their brightly colored, cast-iron pieces. Visit www.lecreuset.com to learn more.