Is the 360-Degree View of the Customer a Myth?

How far are most businesses from being able to update their customers' profiles with immediate actionable insights? Listrak's VP of Strategy Tawnya Amdor joins a panel of industry experts to shed some light on the topic, and help to answer DMN's "One Tough Question."  

No business ever said, "We have too much data." Find out why moving from a data-rich business to a data-enabled organization is game-changing.