2017 Holiday Look Book: Key Trends for Acquisition and Engagement

As digital marketers prepare for the upcoming holiday season, it is important for them to take a look back at what happened in the 2016 season and understand the top performing campaigns, highest spending days and results by channel.

It is also important to understand new shopping trends led by technical enhancements, acquisition strategies and engagement tactics that will impact the coming season.

This guide serves to help digital marketers implement proven strategies that will greatly impact Q4 and help them reach their goals.

• 2016 holiday results – top spending days, revenue by channel
• 2017 key dates and shipping deadlines
• Strategies for acquisition, engagement and conversions