Email continues to outperform all other digital channels, but recent shifts in the ways consumers engage with brands are making cross-channel campaigns a vital part of the sales process.
Email continues to outperform all other digital channels, but recent shifts in the ways consumers engage with brands are making cross-channel campaigns a vital part of the sales process. As you continue to add new campaigns, channels and tactics to the marketing mix, industry benchmarks can help you understand performance and prioritize initiatives, and will also help set the right expectations as you add new strategies.
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