Being cyber strong takes more than great technology. Listrak is advancing security through proactive innovation and a culture of shared responsibility.

Fashion and beauty brands are investing heavily in paid channels like TikTok, Meta, and Google. While these platforms offer reach, the real differentiator is relevance – and relevance starts with data.

Shoppers are blending trends, moods, and identities to create their own style. Brands that respond with hyperpersonalized experiences build deeper connections and lasting loyalty.

Beauty brands are moving beyond ingredients to create emotional, multi-sensory experiences that build deeper connections and long-term loyalty.

Minimalist brands are proving that simplicity, substance, and authentic storytelling can drive deeper connections and long-term loyalty.

Comply with the latest regulations and send smarter, safer mobile messages with Listrak’s Quiet Hours feature.

Turn in-store interactions into lasting loyalty by capturing mobile opt-ins, personalizing follow-ups, and enriching profiles with data that powers smarter journeys.

With Listrak’s actionable data and deep targeting capabilities, you can ensure your TikTok ad campaigns are fresh, relevant, and optimized for performance.

Text message marketing in Texas may now be subject to the same telemarketing restrictions as phone calls. Find out if these changes apply to your business and how you can ensure compliance.

The Washington Supreme Court recently broadened its interpretation of state email laws. Learn what this ruling means for subject lines and how to stay compliant while engaging customers.

Strategies that focus on timing, scarcity, and savings help fashion brands cut through the noise and drive action.

Apple’s iOS26 is set to launch in September 2025, and it’s bringing changes that could impact SMS, email, and mobile engagement strategies.

Transform in-store interactions into powerful digital relationships by delivering personalized follow-up that makes each experience feel like part of a unified customer journey.

From spin-to-win popups to personalized quizzes, gamified experiences don’t just capture attention—they drive engagement, conversions, and connection with fashion customers.

Hyper-personalization enables beauty brands to go beyond one-size-fits-all recommendations and create the meaningful, one-to-one experiences their customers expect.

Summertime is back-to-school time. Learn how to engage, influence, and convert – before school starts and beyond.

Looking Back to Move Forward Turn yesterday’s influence into today’s results by tapping into customers’ emotional connection with trends from the past.

Understanding how experience and emotion drive the unique spending habits of Gen Z is key to capturing this valuable demographic.

Loyalty in the current consumer landscape is about more than just rewards. Build communities with lasting connections to keep customers for life.

Today’s influencer marketing is a powerful channel for brands to connect with customers in a way that feels authentic and personal.

Amazon Prime Day 2025 is shaping up to be the biggest yet, now stretching across four full days. Brands across all industries should be ready to capitalize on the momentum, even if they’re not selling on the platform.

Explore how leading fashion brands are building deeper connections with consumers through meaningful aesthetics, community engagement, and authentic influencer partnerships.

In the face of economic uncertainty, shifting consumer confidence, and rapid digital disruption, even the most iconic fashion and beauty brands are rethinking their strategies.

Apple’s iOS 18 Mail updates are changing the game for promotional email. Discover the six key updates and the strategic optimizations brands must make to stay visible, drive engagement, and boost conversions.