Today’s influencer marketing is a powerful channel for brands to connect with customers in a way that feels authentic and personal.

Amazon Prime Day 2025 is shaping up to be the biggest yet, now stretching across four full days. Brands across all industries should be ready to capitalize on the momentum, even if they’re not selling on the platform.

Explore how leading fashion brands are building deeper connections with consumers through meaningful aesthetics, community engagement, and authentic influencer partnerships.

In the face of economic uncertainty, shifting consumer confidence, and rapid digital disruption, even the most iconic fashion and beauty brands are rethinking their strategies.

Apple’s iOS 18 Mail updates are changing the game for promotional email. Discover the six key updates and the strategic optimizations brands must make to stay visible, drive engagement, and boost conversions.

Everyone’s talking about Apple Mail’s iOS 18 changes, but the real shift is happening beneath the surface. Listrak Intelligence reveals the performance trends – opens, clicks, and beyond – reshaping email engagement.

A beta Google Messages feature for Android users has been released, making unsubscribing from unwanted texts easier for subscribers.

Ensure your SMS marketing is fully compliant with our breakdown of the FCC’s new ease of opt-out rules for retailers and brands.

Understand the potential impacts of the iOS 18 update on Apple Mail and adjust your marketing strategies to maintain optimal engagement.

With new regulatory changes and TCPA developments, it's crucial for retailers to stay up to date and keep their SMS marketing practices compliant.

RCS is a powerful tool for delivering interactive brand experiences in messaging apps. With Android and Apple supporting it, RCS is set to revolutionize customer engagement for brands worldwide.

Dive deep into Listrak’s Cyber Monday 2024 data, exploring retail marketing trends from the biggest online shopping day of the year.

Access exclusive Black Friday 2024 data from Listrak, including discount trends, strategies by vertical, and key takeaways from our experts.

Listrak joins the global community in celebrating National Cybersecurity Awareness Month 2024. We are committed to this mission by ensuring that security controls are seamlessly woven into every process of organization.

As AI floods the industry, Retail Marketers are set to scale programs and improve efficiency. But beware of traditional functionalities rebranded as “AI-powered.” Learn tips to use “real” AI while still controlling your decisions.

Despite Google’s decision to cancel third-party cookie deprecation, marketers should still prioritize data gathering tools and strategies outside of cookies. Here are six strategies you can power with Listrak to collect customer data.

Shopify is investing in Checkout Extensibility as the sole way to customize Shopify Checkout moving forward. Here’s what you need to do to prepare for this upgrade.

Ensure your SMS programs are fully compliant. Our SMS experts have laid out the rules and guidelines you must follow in 2023 to stay in good standing with the major mobile carriers.

Automated, or “drip” campaigns, are critical for driving both first-time conversions and repeat buyers. Make the most of your automated campaigns with these strategies.

In today's world, it's essential for designers and developers to prioritize accessible design in their work. Learn all about accessibility, the classifications of disability, and the levels of compliance.

Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.

Retention efforts are an essential marketing strategy all year, but Q1 is the perfect time to prioritize it as a focus. Get tips to reconnect with your best customers, newly subscribed contacts, and recent purchasers.

Spring cleaning comes in many forms! For digital marketers it’s time to review the basics of your cross-channel marketing strategies - lists, SMS compliance, and account settings - to ensure maximum performance and efficiency.

We’re excited to launch our SMS Creative Portfolio & Lookbook! This new resource will inspire your SMS messages with creative best practices. From it, we’ve pulled together 5 trends we are seeing this year in SMS messaging.