I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).

Retail marketing has become a multichannel marketing environment, learn how you can stay current.

How to get marketing emails to your subscriber’s inbox every time.

From an online book retailer to hosting one of the most shopped online events -- how did Amazon get here?

Don’t write your unsubscriber list off quite yet, you have a chance to bring them back.

Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple

2017 HOLIDAY MOBILE MILESTONES

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.