posted on
September 5, 2023

Make a Strong Impact in the UK with Text Message Marketing

Consumers worldwide are glued to their devices – clicking, swiping, shopping. Therefore, SMS is becoming one of the fastest-growing retail channels worldwide. Get started now with text messaging in the UK.
posted on
September 5, 2023

Getting Started with SMS in the UK

Unlock a new level of engagement with your global customers. Listrak offers SMS service to the UK as part of our international messaging efforts.
posted on
September 5, 2023

Understanding Text Message Marketing Compliance Rules in the UK

If you have an existing UK SMS program or are looking to get started, review the compliance rules and requirements critical for ensuring an effective program.
posted on
July 20, 2023

Successfully Using SMS Two-Way Conversations

By responding to inbound text messages, you make customers feel connected and keep them engaged with your brand. Learn how to get started with Two-Way SMS Conversations so you aren’t leaving revenue on the table.
posted on
June 30, 2023

Understanding Shopping Cart Abandonment in GA4

In the new GA4, the Shopping Cart Abandonment campaign attribution will differ from how UA attributed it. Learn how to create Custom Channel Grouping for accurate data analysis.
posted on
June 27, 2023

Reviewing Channel Attribution & Campaign Performance in GA4

Compare your UA and GA4 data. Learn the reporting differences and be confident when analyzing your data so you can make the best decisions for your brand and set new, smart goals and expectations with your leadership.
posted on
June 19, 2023

Why SMS Should Be a Key Part of Your Marketing Arsenal

Modern marketing programs are incomplete without text messaging. Learn how SMS can help drive revenue and grow your business as part of a robust cross-channel strategy.
posted on
June 16, 2023

Key SMS Acquisition Strategies to have in Place for a Strong Q4

It’s never too early to grow and engage your SMS list in preparation for the holiday season. Start building and optimizing now with these expert strategies.
posted on
June 16, 2023

Strategy Guide: Taking Your Automated Campaigns Cross-Channel

Learn why you should make your automated campaigns part of your email and SMS cross-channel strategy and how to get started.
posted on
June 2, 2023

When To Send: SMS Broadcast Frequency & Best Practices

Learn the ideal SMS broadcast frequency for maximum engagement and return. Then hear our best practice strategies to accomplish this, and set yourself up for 4Q Holiday engagement.
posted on
May 27, 2023

Google’s Move to GA4: Understanding Your Data

Now that you have migrated to GA4 understand the new iteration of analytics - the look, data organization, and KPIs definitions. Learn what to be aware of as you compare your data from UA to GA4.
posted on
May 26, 2023

Google’s Move to GA4: How To Stand Up GA4

We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.
posted on
May 18, 2023

Google’s Move to GA4: Why You Should Switch Now

On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.
posted on
May 11, 2023

Listrak Earns G2 Accolades for Identity Resolution and More

Once again, Listrak has been named a Leader and High Performer in multiple categories by G2, even beating out all other Identity Resolution competitors on G2’s Relationship Index.
posted on
May 3, 2023

The Listrak AI Assistant for Text Message Marketing

Cutting-edge Generative AI technology to assist you in generating personalized SMS and MMS copy in seconds.
posted on
April 20, 2023

Effectively Using Incentives in Your SMS Program

The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.
posted on
April 20, 2023

Accelerating Engagement Within Your SMS Program

Discover how to accelerate customer engagement via the SMS channel, with segmentation, first-party data, automation, and conversational marketing strategies.
posted on
April 18, 2023

Maintaining Engagement and Frequency Compliance with Your SMS Broadcast Sends

Learn the established frequency compliance rules and our recommendations for best practice strategies to maintain and maximize subscriber engagement and ensure you stay in good standing with major mobile carriers.
posted on
April 18, 2023

A Strong Start – Q1 2023 Benchmark Data

With Q1 behind us, we’re looking at how things are shaping up this year and where to focus your Test Message Marketing program from here.
posted on
April 7, 2023

Top Performing Strategies to Grow Your SMS List

Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.
posted on
March 3, 2023

Maximize Your ROI with Cross-Channel Tools & Strategies

Email and SMS are essential in reaching your customers and prospects. Learn to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.
posted on
March 3, 2023

Building an Engaged, Cross-Channel List

A marketing program is only as strong as its subscribers. Learn how to grow your email and SMS lists concurrently with our best-in-class strategies and examples.
posted on
February 10, 2023

Compliance For SMS Acquisition

Learn all the must-haves and must-dos for SMS Acquisition compliance, to ensure your new subscribers are clear on your sending expectations and so you stay in good standing with the mobile carriers.
posted on
February 10, 2023

The 5 Keys to SMS Success

Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.

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