Authors

Aaron Pearson
Alicia Morrissey
Bobby Wells
Brent Shroyer
Brian Iovino
Cherrill Hartman
Claudia Morrison
Collette Lazor
Grace Gill
Jayden Hanson
Jennifer Meyer
Julie Wahl
Karen DiClemente
Kate Lowry
Laurel Morse
Matt Vollmer
Megan Ouellet
Melissa Lobach
Mike Hartman
Paula Spirawk
Ross Kramer
Ryan Ogurcak
Tawyna Amdor
Travis Buck
Wendy Huffman
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Strategy and Tactics
- posted on
April 13, 2020

Retailers Adapting and Giving Back During an Unprecedented Time

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Featured Posts

Infographic
Posted on
March 24, 2020
eCommerce in the wake of COVID-19
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Strategy and Tactics
Posted on
March 17, 2020
Communicating With Your Customers During COVID-19
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Mobile Marketing
Posted on
February 12, 2020
Why You Need to Get Moving on SMS Marketing
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Strategy and Tactics
Posted on
April 23, 2018
5 Tips to Write for Mobile-Optimized Emails
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Infographic
- posted on
March 24, 2020

eCommerce in the wake of COVID-19

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Strategy and Tactics
- posted on
March 17, 2020

Communicating With Your Customers During COVID-19

Using email to effectively communicate with your customers during an unprecedented time.
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Mobile Marketing
- posted on
February 12, 2020

Why You Need to Get Moving on SMS Marketing

While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.
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Holiday
Holiday
- posted on
October 29, 2019

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!
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Corporate
Corporate
- posted on
September 30, 2019

The California Consumer Privacy Act

At Listrak, we’re committed to the success of our clients, which is why it is imperative to understand the California Consumer Privacy Act (CCPA).
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Design
- posted on
August 15, 2019

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?
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Channel
- posted on
August 12, 2019

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)
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Holiday
- posted on
August 20, 2018

Holiday Strategies Unwrapped

Listrak’s approach to AI2 integrates artificial intelligence and actual intelligence to create a seamless, omnichannel experience for retail customers.
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Holiday
- posted on
August 20, 2018

The Do’s and Don’ts of Holiday Email Campaigns

Improve your holiday email marketing to boost your eCommerce sales.
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Design
- posted on
August 14, 2018

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.
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360 Customer Profile
- posted on
August 7, 2018

Digital Outlook: Thoughts from Industry Leaders

Thoughts, Ideas, and Revelations from Forrester Marketing 2016 and Mcommerce Summit
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Strategy and Tactics
- posted on
July 24, 2018

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.
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Strategy and Tactics
- posted on
July 23, 2018

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

We’ve always been a fan of on-site acquisitions – especially popups.
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Partner
- posted on
July 12, 2018

The State of Marketing: Q&A with Ivan Silva of Virid

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid.
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Partner
- posted on
June 19, 2018

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.
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Strategy and Tactics
- posted on
June 14, 2018

Enhancing Replenishment Campaigns with CRM Data

We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today.
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Design
- posted on
June 2, 2018

Mobile is Takes Over Thanksgiving and Cyber Monday

A little over two months ago Lane Bryant began sending emails in a slimmer format.
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Partner
- posted on
May 31, 2018

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions
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Partner
- posted on
May 30, 2018

The State of Marketing: Q&A with Nicolas Chammas of Persado

Exploring how one partnership can bring a new light to AI and machine learning for customers.
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