This morning, I received this email from Amazon with the simple and effective subject line “Buy it again”

Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.

To set the record straight: a navigation bar in an email isn’t really navigating customers through the email like a website.

One of the major challenges retailers have with browse and abandon email campaigns is how to avoid being “creepy”

Earlier this month Brooks Brothers had a Weekend Clearance Event. The sale ran for five days and each day I received an email promoting the sale.

We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.

Now that the busy holiday season has passed and the new year has arrived, it’s a great time to consider refreshing triggered campaigns you may have put into “set and forget” mode in 2014.

What you need to know before crossing international borders with your email strategy.

The privacy and compliance landscape is ever-changing as lawmakers need to stay ahead of spammers who are at most a security threat and at least annoying and responsible for giving email senders a bad rap.

Fewer top online retailers are offering discounts in e-mails, while more actively encourage e-mail sign-ups on their sites.

80% of consumers say they like it when brands’ e-mails recommend products based on their previous purchases.

Retailers are scrambling right down to the wire to help last-minute shoppers complete their gifting.

Automating your email marketing can save you time and stress, but you still need to check-in on it every once in a while.

Offers based on the last item a shopper viewed, automated recurring campaigns and personalized recommendations throughout a web site session are all proving successful, says Listrak’s CEO.

If you’re wondering where to begin in planning your Holiday 2014 email strategy, a great place to start is Holiday 2013. How much did you make in the email channel last season?

Surprisingly few major retailers are emphasizing Thanksgiving in their marketing email the week before Turkey Day. Apparently, most merchants few Thanksgiving as just the first day in the crucial Thanksgiving-Black Friday-Cyber Monday retail trifecta, says Listrak CEO Ross Kramer.

70% of buying experiences are based on how the customers feel they are being treated? Nothing makes customers feel more special than an exclusive offer.

Holiday Gift Guides are a perfect way of making the shopping journey easy for your customers. Anything you can do to present gift ideas in an organized and simple-to-shop way is great.

While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI.

Companies are full swing into the holiday season, and that means their already starting to fill your inbox.

Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion, according to the National Retail Federation.

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention.

Email is an essential part of how we, at AddThis, communicate value to our community.

Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit.