It’s official. The number of emails being opened on mobile devices has surpassed the number being opened on desk tops, according to Litmus.

It has come to our attention that some U.S.retailers believe that they cannot be touched by the Canadian government for CASL violations.

 If you’ve already been mailing to your contacts for a while and you have a pre-existing relationship with them that predates July 1, 2014, then you are deemed to have implied consent for the next three years.

When Shop.org recently asked Listrak CEO Ross Kramer to share a top tip retailers can use to make the most of Father’s Day, he responded, “Retailers should leverage their email subscriber lists using Facebook Custom Audiences. Say you’re promoting Father’s Day gifts to the busy mother buying Dad a gift from the kids.

Tis the season of finals for students of all ages who are wrapping up the school year (or even their school careers).

As a Magento Gold Partner with plenty of experience with eCommerce consulting, we’ve had a lot of experience with implementing extensions for the platform.

In a recent webinar, I discussed Listrak’s approach to responsive design and mobile engagement with best practices for navigation, text size, stacking and resizing content, retina graphics, and the use of media queries for mobile styling.

There is plenty - and varied - information available on using symbols in subject lines.

Stack your email images for the best mobile-friendly experience.

Some online customers are better than others – there, I said it. Shocked? You shouldn’t be.

In order to optimize all of your email marketing solutions, you must continually add new subscribers to your list, and we’ve found no single better tactic than featuring a lightbox or modal popup on your website’s homepage.

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.

Canada’s Anti-Spam Law, CASL, is now a done deal.

During the holiday season, I see many retailers successfully tailoring their emails to holiday shoppers.

Until now, the emails I’ve been getting from top Alexa-ranked clothing retailers have been curiously lacking in holiday spirit, despite the short timeframe the merchants have to promote it.

I recently received this email from Chico’s that exemplifies how to do re-engagement right.

During a Q and A session at the conclusion of the webinar. James and Greg were able to answer many - but not all - of the questions participants raised.

Marketing Sherpa just released its latest Marketing Research Chart -

I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”

I spent the weekend crossing items off my to-do list around the house. I cleaned out and painted my garage.

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.

A tactic that can really help your message stand out in an over-crowded email inbox is to use special characters in the subject line.

Email marketers face a conundrum during the holidays. They know they have to increase both list size and frequency but they also know that messages that aren’t relevant and over-mailing are the two biggest reasons people opt-out and/or submit spam complaints.